And why Spotify is betting on podcasts.
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March 26, 2019
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Glossier, the 4.5-year-old direct-to-consumer beauty brand beloved by young women, has raised $100 million at a whopping $1.2 billion valuation. The brand was founded by 34-year-old Emily Weiss, who at 25 started fashion and beauty blog “Into the Gloss”, which eventually sparked the launch of Glossier in 2014. With a mission to democratize beauty with its tagline “a people-powered beauty ecosystem,” Glossier’s products are affordable—most range between $12 to $35—and the brand has treated consumers as its strongest stakeholders and influencers from day one. Glossier has 1.9M Instagram followers and over 500 ambassadors who champion the brand’s confidence-boosting messages of feeling good in your own skin. This approach of elevating consumers as experts has proven to work: 70% of Glossier’s sales are from peer-to-peer channels. 

The brand is soon expected to release its own app for consumers to talk about beauty and skin care, in what Emily Weiss has said is a part of Glossier’s “mission of giving voice through beauty.” It will be interesting to see how Glossier continues to grow with this approach. One thing is for sure: Glossier’s focus on the power of its community has been a force of disruption in the age of influencers. Brands take note!
It’s not déjà vu—Spotify has acquired its third podcasting company in less than two months. In February, the music streaming service announced it had acquired Gimlet Media, the production company behind popular podcasts like “Reply All,” and Anchor, an app for publishing and monetizing podcasts, for a total $337M. This week Spotify announced it will be acquiring Parcast, a storytelling podcast studio focusing on true-crime and mystery serials.  
Spotify’s expansion into non-music content (which they anticipate will be 20% of all Spotify listening over time) aims to capture a growing demand for podcasts: 40% of young people 12-24 listened to a podcast last month, up 10% from 2018. Not only are podcasts growing, they are sticking: research shows 85% of people who listen to podcasts report they listen to the whole thing. No small feat in today’s battle for attention! Spotify plans to spend $500M on its podcast splurge this year.

Apple announced its new gaming subscription service Apple Arcade, an offline-capable platform with 100+ new and exclusive games, in addition to an Apple credit card and a new TV streaming service, at yesterday’s big event.

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  Our incredible friends at Crisis Text Line have exchanged 100 Million messages. Here’s what they’ve learned about mental health along the way.

  The eight-year-old chess champion who won over the world now has more than a trophy.
Today's Quick Hit
 Turns out there’s a Florida man in all of us.
DoSomething Strategic (formerly TMI Strategy) is the data-driven consultancy arm of We help brands and organizations engage young people for positive social change.

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