Copy
And why Spotify is betting on podcasts.
View this email in your browser
March 26, 2019
Share today's edition with a friend and encourage them to subscribe.
THE BEAUTY UNICORN TAKING OVER THE INDUSTRY
Glossier, the 4.5-year-old direct-to-consumer beauty brand beloved by young women, has raised $100 million at a whopping $1.2 billion valuation. The brand was founded by 34-year-old Emily Weiss, who at 25 started fashion and beauty blog “Into the Gloss”, which eventually sparked the launch of Glossier in 2014. With a mission to democratize beauty with its tagline “a people-powered beauty ecosystem,” Glossier’s products are affordable—most range between $12 to $35—and the brand has treated consumers as its strongest stakeholders and influencers from day one. Glossier has 1.9M Instagram followers and over 500 ambassadors who champion the brand’s confidence-boosting messages of feeling good in your own skin. This approach of elevating consumers as experts has proven to work: 70% of Glossier’s sales are from peer-to-peer channels. 

The brand is soon expected to release its own app for consumers to talk about beauty and skin care, in what Emily Weiss has said is a part of Glossier’s “mission of giving voice through beauty.” It will be interesting to see how Glossier continues to grow with this approach. One thing is for sure: Glossier’s focus on the power of its community has been a force of disruption in the age of influencers. Brands take note!
 SPOTIFY PLACES ITS BETS ON PODCASTS 
It’s not déjà vu—Spotify has acquired its third podcasting company in less than two months. In February, the music streaming service announced it had acquired Gimlet Media, the production company behind popular podcasts like “Reply All,” and Anchor, an app for publishing and monetizing podcasts, for a total $337M. This week Spotify announced it will be acquiring Parcast, a storytelling podcast studio focusing on true-crime and mystery serials.  
 
Spotify’s expansion into non-music content (which they anticipate will be 20% of all Spotify listening over time) aims to capture a growing demand for podcasts: 40% of young people 12-24 listened to a podcast last month, up 10% from 2018. Not only are podcasts growing, they are sticking: research shows 85% of people who listen to podcasts report they listen to the whole thing. No small feat in today’s battle for attention! Spotify plans to spend $500M on its podcast splurge this year.
ICYMI

  
Apple announced its new gaming subscription service Apple Arcade, an offline-capable platform with 100+ new and exclusive games, in addition to an Apple credit card and a new TV streaming service, at yesterday’s big event.

  One year after March for Our Lives, the youth-led protest against gun violence, young people are winning.

  In the wake of the college admissions bribery scandal, the myth of American meritocracy gets attention. Plus, why early acceptance needs another look.

  Our incredible friends at Crisis Text Line have exchanged 100 Million messages. Here’s what they’ve learned about mental health along the way.

  The eight-year-old chess champion who won over the world now has more than a trophy.
 
Today's Quick Hit
 Turns out there’s a Florida man in all of us.
DoSomething Strategic (formerly TMI Strategy) is the data-driven consultancy arm of DoSomething.org. We help brands and organizations engage young people for positive social change.

Want to learn more about how we help clients activate young people?
Reply to this email to meet Meredith, our Managing Director.
Finding this newsletter useful? Forward today's edition to a friend and encourage them to subscribe.

Thanks for reading. You're all caught up, 'til next Tuesday...
Share
Tweet it
Forward it






This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
DoSomething Strategic · 19 W 21st St, 8th Floor · New York, NY 10010 · USA

Email Marketing Powered by Mailchimp