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July 23, 2019
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EMPLOYEES CALL OUT
Turns out Wayfair isn’t the only company facing employee pressure over the crisis at the US Border. Employees at Salesforce, Microsoft, Amazon and more are all calling on their employers to rethink contracts with ICE. The latest to join the list? Advertising giant Ogilvy, which has a $12 million contract with U.S. Customs and Border Patrol to help with officer recruitment efforts. CEO John Seifert first argued helping recruit diverse border patrol agents was a worthy cause before soon shifting his reasoning to the fact that Ogilvy has always worked with organizations that could be seen as problematic. Unsurprisingly, many employees weren’t impressed.
 
The excuse of “this is the way we’ve always done business” just doesn’t cut it anymore with a Millennial and Gen Z workforce. Not only can murky or contradictory brand values lessen company morale and work output, it’s not doing any good in the war for talent. 86% of young people would take a pay cut to work for a company whose values line up with their own.
TIKTOK OWNS VIDCON
VidCon, the marquee event for online creators, had its 10th annual conference this month. But while the event has long been known for the slew of big-name YouTubers who attend, the social media stars who stole the show this year were all TikTok. 
 
Nowadays, YouTube stars are given the A-list treatment at VidCon—including backstage green rooms, structured time with subscribers, and round-the-clock security—which can in turn make them feel inaccessible. TikTok creators, on the other hand, are able to mingle with fans whenever they want, giving them a heightened level of authenticity. Other key take-aways? More creators are having honest conversations about mental health (yes!) and the tides have now turned so much that celebrities are aiming to be digital creators to keep a grasp on Gen Z. After all, influencers are taking over the world.
ICYMI

 
Drake and Live Nation get behind “shopping at the speed of culture.”

  Zara is going 100% sustainable fabrics by 2025, while others call for a boycott of new clothes altogether

  Oregon students can now take official mental health days from school.

  On TikTok, the E-Girl is in.

  83% of Gen Z prefers to express their emotions through emojis.
Today's Quick Hit
 Everybody’s got something to say about Cats.
DoSomething Strategic (formerly TMI Strategy) is the data-driven consultancy arm of DoSomething.org. We help brands and organizations engage young people for positive social change.

Want to learn more about how we help clients activate young people?
Reply to this email to meet Meredith, our Managing Director.
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