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We're listening to When We All Fall Asleep on repeat.
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April 9, 2019
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THE DE-PLATFORM DEBATE
It’s no secret social media companies are grappling with what to do about the spread of hate and misinformation on their platforms. But what started as a battle on sites like Facebook and Twitter has spread to one that affects young people in droves: Instagram. The social media app has over one billion users (including 120 million Americans), around 70% of whom are under the age of 35. And now that other major sources of viewership and engagement like Twitter and YouTube have “de-platformed” some of the most visible right-wing voices like Milo Yiannopoulos and Alex Jones by banning them and deleting their accounts, they’re turning to Instagram to grow their audiences.
 
Instagram’s parent company Facebook announced late last month it would stop users from posting explicit white nationalist, white separatist, and white supremacist content. The problem is many of these images and videos contain implicit and coded messages that algorithms can’t trace. Researchers at Media Matters for America found Facebook’s new policies don’t catch the vast majority of hateful content on Instagram, and young people can pay the price.
 
The good news, however, is young people are fighting back and flooding the app with popular social justice accounts. But with these content policies on shaky ground, not only will brands have to be more conscious of what they’re putting on the ‘gram, but they’ll also have to take note of the shifting implications of the platform. What was once considered an app to post filtered images of your food has become a political battleground.
ICYMI

  
Escapex, a new platform with 3.5 billion users, has celebrities like Jeremy Renner and Amber Rose flocking to it in the aim of creating smaller independent communities (and keeping the $$$).

  So long, college class Facebook Groups? Why Instagram is the new place for teens to find their college roommate.

  Sweetgreen and FoodCorps are working together to help kids design their own healthy cafeteria lunches.

  Billie Eilish’s new album When We All Fall Asleep, Where Do We Go? claims the No. 1 spot with over 300K copies sold in its first week, all without a radio hit.

  Beyoncé is teaming up with Adidas to not only launch new athleisure products, but also lead lead a new “purpose-driven program” to empower young athletes. #ontheedgeofourseats
Today's Quick Hit
 Tik Tok turned this song into a meme and a chart topper.
DoSomething Strategic (formerly TMI Strategy) is the data-driven consultancy arm of DoSomething.org. We help brands and organizations engage young people for positive social change.

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Reply to this email to meet Meredith, our Managing Director.
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