LinkedIn video feature is on air
On Tuesday 22 August 2017, LinkedIn announced that native video will gradually be available to all members in the coming weeks. You can read this detailed LinkedIn post by Pete Davies if you want to explore how you can post native videos.
If you are a visual reader (again this is a proof of video power!) then pay a visit to Social Media Examiner website in this particular article: How to upload and share native video on LinkedIn by Viveka von Rosen.
Every Digital Marketing Specialist on earth will celebrate this new feature. It is needless to point out, the importance of video for growing brand’s awareness.
We can find video-content on websites, on YouTube, on Instagram, on Snapchat and elsewhere. Social Media Examiner points out that all marketers are planning to increase their usage of videos. There is a very good point here: it is always better to show “your message” than talk about it. So, LinkedIn is offering for free its native video new feature. Well done!
What is the Power of Video?
The direct delivery of “your message” to the end client of your brand, is the power of video content. Who will disagree with this?
LinkedIn is a lion player in the B2B game. And they finally added native video on their platform. The professional mindset of LinkedIn permits to keep your video content focused on business interaction. Is all about business storytelling and official brand voice, without getting lost in thousands of pet or kids sweet videos.
Through LinkedIn native video a company or a brand can expand their audience to the certain niche target market within its platform. The feed is already there, your clients are there and your prospect leads are there, too! LinkedIn is a perfect match for several types of videos, such as product demos, man-on-the-street interviews, industry event coverage, how-to videos, AMA videos and more. Continue reading...
Video is the new King
You will find no one that would prefer a written over a video presentation. Video Marketing is one of the newest additions to the Digital Marketing field but has already changed the game of communication and digital advertising. Have no seconds thoughts, it worths all your investment and effort to promote your business with the use of high-quality videos. Continue reading...