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The Value of Great Content for your Website

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The Value of Great Content for your Website

 

The Power of Content

Say the right thing, at the right tone, with the right language at the right time. Make an impact and create a direct connection with the receiver of your message. That is the true value of Content on your website.

 

Content Creation

Excellent content is a major cornerstone of the success of your website. But high-quality content isn’t something that just happens, it is always a good idea to trust a professional copywriter to deliver the best possible copywriting results for your brand & website. Copywriting is the process of professionally written content for marketing purposes.

Think of professional copywriters as professional Formula 1 car drivers. They own all the technical expertise and techniques to speed the process of communication and reach the finish line in the minimum time.

 

The Perfect Content Creator

A Content Creator is producing marketing copy to advertise your products or services, is actively writing blog posts about industry-related topics and is promoting the content on social media.

A successful Content Creator should have experience with digital publishing and in generating traffic and leads for new business. 


 

Main Content Creator duties:

  • Research industry-related topics
  • Prepare well-structured drafts using digital publishing platforms
  • Create and distribute marketing copy to advertise the company products or services
  • Interview industry professionals and incorporate their views into blog posts
  • Edit and proofread written pieces before publication
  • Conduct keyword research
  • Use SEO guidelines to optimize content
  • Promote content on social networks
  • Monitor engagement (e.g. comments and shares)
  • An ability to fact-check long-form content pieces
  • Identify customers’ needs and recommend new topics
  • Coordinate with marketing and design teams to illustrate articles
  • Measure web traffic to content (e.g. conversion and bounce rates)
  • Update websites as needed
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