How to Find the Perfect Public Relations Specialist
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How to Find the Perfect Public Relations Specialist

What is a PR Specialist?

A Public Relations Specialist is responsible to communicate with the public (online and offline) on behalf of a client such as a company, organization, individual, politician, or even a government.

The PR Specialist must handle different challenges on a daily basis and covers all communication needs that may occur. Usually, makes clear and loud the official statement and spreads the client’s branded message to the public.


Nowadays it is common to use also social media and other digital networks in order to provide a faster response. Inside companies, a PR Specialist may also hold the title of Communication Specialist or Media Specialist.

PR Specialist Responsibilities

To start with the most important responsibility, we must refer to the absolute need of exceptional public speaking skills, as well as the ability to conduct effective public presentations. That said, you can imagine the importance of having deep knowledge of the structure and content of the native and English language, including the meaning and spelling of words, rules of composition and grammar.

The use of AP Style (Associated Press Stylebook) is mandatory. The Associated Press Stylebook and Briefing on Media Law, usually called the AP Stylebook, is an English grammar style and usage guide created by American journalists working for or connected with the Associated Press over the last century to standardize mass communications.(Read more about AP Style at Wikipedia…)

Being in the Digital Era, a PR Specialist must have advanced working knowledge of the Internet, including utilizing the web to perform research or/and collect data and related information. And Social Media interaction is a must have process for the everyday communication with the public.

Flexibility and adjustability should be a second nature if someone wants to achieve high results in emerging weekend media requests, meetings and pop-up travels or events. Familiarity with best practices in traditional and digital media are part of the essential and needed skill set. Continue reading...

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