How to Improve Your Website's Speed

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How to Improve Your Website's Speed


Sometimes even some simple steps can improve our website’s speed and SEO performance. Try to keep your website clean, tidy and light. How? By doing an in-depth clean up at least once a year. This is what we do for our websites and the speed is great.

Usually, this process takes quite some time and effort (if you do it yourself) but the benefits worth your attention. Start the clean up from inside out and keep track of any changes in a journal so you won’t repeat the same steps over and over again.

Websites grow and change over time, right? So does the algorithms, the technical requirements, the SEO principles, many safety guidelines and UX design standards. Not to mention that even the content itself may need some refreshment and clean up from broken links or obsolete information.

I Keep detailed notes all year long for any small or big changes I have to apply to my websites. When I come across to issues that it’s not possible to solve at that point, this maintenance journal is a time saver. For me, the first 10 days of January are free of any professional obligations so it is a perfect period to clean the mess.

Speed is hidden in the details

When we start a new website, we create new content, we add files and plugins but still is lightweight and has a high speed of response. Gradually, the content and extra material we add, it makes it slower and heavier. In other words, as websites grow in size we must do our very best to keep them tidy and light. That’s why we clean them up!

We can start with the basic stages of cleaning:

  • Remove unnecessary data
  • Optimize images and files
  • Remove dead plugins
  • Fix broken links
  • Check that everything is updated
  • Fix or remove extremely old & obsolete content
  • Review your content

We clean and tidy up websites in order to improve websites for users, readers and creators. Websites are alive and open to changes. It is a process of maturity. 

Never forget that a clean website is lighter, faster, SEO friendlier and people trust it more!

Read more about this topic here and enjoy the performance of your website!

Areti Vassou

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