Photo by Anna Tarazevich from Pexels

Happy 2022!


As we wrap up another holiday season, we are all still in a relational frame of mind having been surrounded by friends, family, co-workers, and all the happy endorphins of Christmastime.  Relationships make the world go round, and as we jump start 2022, we are renewing our commitment to you... to make this a year we help you build your business with produce.

Going back to produce 101, we know about transition, temperature requirements, shelf life, and a general overview of how to use produce in menus and the nutritional value they provide.  However, if I can give you one secret to building a successful produce program, it is to take a step back from these details. So much of this is standard issue for the industry, product has to be fresh, delivered on time, and meet certain safety standards. However, if you are looking to take things to the next level, don’t solely focus on product features and benefits that a supplier is promising you, but focus on who the supplier is, how they do their work, and their strategy to build your business.  If you have the right partner, the details of product spec, sourcing, food safety, shipping will fall into place – because a supplier who is committed to their customers, product safety and quality, and seeking out innovative processes is a supplier who will take care of these basic details and then go the extra mile for their customer.
Let’s take a look at the not-so-obvious features and benefits of a produce supplier that will help you build a robust produce program that will ride out the ups-and-downs of the industry.

Read About It Here

In-Field & In-Market Support

One of the best things is to take a customer out to the growing regions to experience the crisp air, rich soil underfoot, and to see the thousands of acres of produce ready to harvest, wash, chop, and ship!  From commodity produce with Green Light, fresh cut leafy greens from GreenGate Fresh, or fresh guacamole, we back our products with in-field and in-market support.

Photo by Elina Sazonova from Pexels

Deafness in Foodservice

Although not produce related, our team is involved in foodservice and with our marketing director having a child working in the industry, she learns insights that reach beyond produce.  In recent years this includes the challenges that a deaf / hard of hearing individual experiences in foodservice with the progression of hearing loss her daughter is experiencing. It is our hope that in sharing these challenges, that our industries can glean insights so they can be more inclusive to the talent within the deaf community and provide opportunities. Read more at Modern Restaurant Management.
Read About It Here
Copyright © 2022 Fresh Avenue, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp