Tips, advice, and resources for your global business.
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Geared towards promoting international business in northern California, our newsletter offers global business tips, industry trends, upcoming events, resources, and job opportunities for global professionals.

Market Research Shortcuts

    I've seen many business owners attain success without spending time or money on market and competitor research, or at least that's the way it looks. While these savvy business owners don't have anything formal written down in terms of market research or a marketing plan, that doesn't mean they don't have a keen understanding of their customers and their competition, and what it takes to be profitable. Just by being in business, these sharks are observing, calculating, and responding to market needs, all the while learning about their shortcomings and their opportunities. 
    So why do formal market research at all?
    There are two scenarios when doing formal market research is worth the effort, or even required: 
1. When you're starting up a business. If you're asking for a bank loan or approaching investors, they're going to expect a formalized analysis of the market opportunity, and that requires research. 
2. When you're entering a global market for the first time. Because foreign markets (even domestic second language markets) can differ greatly from your current business, doing your market research before pulling the trigger can save you lots of time and money.
    While Fortune 500 companies can pay tens of thousands of dollars to global research firms like Euromonitor, Datamonitor, and Nielsen for their reports, as a small to medium sized business with few resources to put towards international or second-language expansion, you have other options. You can hire us to do it for you, or you can tackle it on your own.
    Here are some free and inexpensive ways to get your research:

1. Download an industry report. For example,
2. Attend an industry event (conference, expo, etc.) where you can talk to others in your market spaceincluding customers, competitors, suppliers, and partnersto obtain real-time information about the market for your product or service. Here are a few events happening soon in our region: 3. Access Country Commercial Guides (CCGs). offers free CCGs on more than 125 countries, providing insight into market conditions, opportunities, regulations, and business customs. This is a great place to start if you're considering entering new markets in other countries.

4. Listen to some free webinars.
You can find webinars on almost any topic you seek, from doing business in Indonesia and building an export strategy, to setting up distribution channels and understanding Incoterms. Here are just a few examples.
NorCal Exporters
Industry Sectors
    In 2014, California Community College's Doing What Matters for Jobs and the Economy survey gathered exporting information from 10 counties north of Sacramento. 
    According to the survey, two-thirds of these firms sold only products, 17% sold only services, and the remaining 16% sold both goods and services.
    Here's a breakdown of the different sectors NorCal exports fall into:
Global Business Resources 
WUSATA delivers programs and services that enable western U.S. agribusinesses to learn, connect, and compete in export markets. 
Learn more here.
The California Export Guide provides expert advice and information for exporters. Published by ThinkGlobal, Inc., in partnership with the Center for International Business Education and Research (CIBER) at San Diego State University.
Learn more here.

Need Market Research and Consultation?
We can deliver. 
Visit Our Website
"California Corner" Test Market Program 
in Hong Kong
for NorCal Producers

Program deadline has been extended for health and beauty, vitamin and food supplements, and non-refrigerated organic food brands. 
Learn more about the program here.
Upcoming Events

Food Processing Expo
Wed. & Thu., February 8-9
Sacramento - California's largest food processing tradeshow, featuring machinery, equipment, supplies, services, and innovative products.
Learn More
Webinar: Boot Camp for Exporters
Tuesday, February 14

Addresses key elements of exporting including the questions one needs to ask, shipping and payment methods to consider, and financing options. 

Learn More

Export Control Forum 
February 21-22

Santa Clara, CA - Covers the latest developments in the Export Control Reform initiative as well as key policy, management, technical, legal, and enforcement personnel.

Learn More

Webinar: Opportunities in Nicaragua
Wednesday, February 22

Hear from the U.S. Ambassador about market conditions, export opportunities, and local resources for U.S. businesses—particularly in the hospitality, travel, and tourism sectors.
Learn More

NorCal WTC Exporter Roundtable: Travel
Thursday, February 23

Join to discuss topics related to international travel and logistics including latest developments at the Sacramento International Airport and Port of Oakland.
Learn More
UC Davis Big Bang! Business Competition
Deadline: February 23

Collaborate, develop, and test your business visions and plans with expert mentorship, financing, and networking for aspiring entrepreneurs. And possibly win some cash!
Learn More
The Customer Call: Market Research at Its Best
Thursday, March 9

Davis, CA - Learn to develop questions to ask that will better validate your market, competitors, and customers.
Learn More
Jobs and Internships
Global Campus
Marketing Director

San Francisco, CA


Business Operations Manager
Blue Diamond Growers.

Sacramento, CA
Who is Savi Global?
Your LOCAL resource for your GLOBAL business.
We provide consulting and translation services for businesses and organizations with an international vision.
Contact Us

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