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The Art of Localization

     I recently met with the CEO of a localization company who has been in the business for almost two decades. We discussed some key insights into the translation industry today, including the commoditization of translation services. At the industry level, the bigger players are eating up the smaller, craftier translation houses, jeopardizing the true art of translation and forcing prices down. In such a competitive environment, quality drops, and the focus becomes the bottom line. This means getting as many projects as possible at the lowest price and turning them around as quickly as possible. What does this all mean for your global business?
     In short, quality suffers. And when quality is poor, cultural relevance to your foreign market is lost, and this means fewer sales for your global company. And because you have no language expertise (that's why you hired a localization company!), you're in the dark and don't know that your translation company is to blame for your loss of market share or your inability to tap into potential sales.
     The next time you hire a localization firm, ask them less about pricing and delivery timelines and more about how they're going to ensure that their translation will reach and speak to your intended market.
     By the way, if you don't know what localization means, here's a good definition from the Globalization and Localization Association (GALA):
"The process of adapting a product or content to a specific locale or market."
     GALA also correctly notes, "Translation is only one of several elements of the localization process."
Development of Foreign Sales
In 2014, California Community College's Doing What Matters for Jobs and the Economy survey gathered exporting information from 10 counties north of Sacramento. Companies were asked to share the amount of time it took to cultivate/facilitate their first foreign sale. Here are the results: 

Global Business Resources 
Developed by foreign trade experts and economists, provides trusted market intelligence, practical advice, and business tools to help U.S. companies expand in global markets.
Learn more here.
EXIM is an independent federal agency that provides trade financing solutions – including export credit insurance, working capital guarantees, and guarantees of commercial loans to foreign buyers – to empower exporters of U.S. goods and services.
Learn more here. 

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Savi Global Events
Visa Options for International Entrepreneurs
Thursday, November 10
Redding, CA
Learn about the range of visas available to foreign national entrepreneurs, professionals, and students who wish to live and work in the U.S.

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How to do Business in the Pacific Rim
Wednesday, October 19
Sacramento, CA - Learn how to leverage our strategic Pacific Rim location and California brand to increase revenues, secure financing, recruit tourists, and leverage data for economic growth.
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GetGlobal 2016: Global Business Expansion Conference
October 19-21
Los Angeles, CA - Gain deep insights into the opportunities and risks of the world’s most exciting foreign markets and hear expert international business speakers from around the globe.
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Startup Weekend Sacramento
November 11-13

Sacramento, CA - 
Mentorship from amazing entrepreneurs and business professionals in the Sacramento region.
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Letters of Credit Seminar with Trade Technologies
November 10-11

Sacramento, CA - Learn how to effectively execute letters of credit, protect balance sheets, and increase international sales. 
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Jobs and Internships
International Marketing Manager. Vungle.
San Francisco, CA

Deputy General Manager, Head of Sales, China. Vungle.
Beijing, China
Senior Global Relationship Manager. Centurylink.
Sacramento, CA

Interpreter. International Rescue Committee.
Sacramento, CA

Assistant Professor, International Relations. CSU Chico
Chico, CA

What is Savi Global?
Your LOCAL resource for your GLOBAL business.
We provide consulting and translation services for businesses and organizations with an international vision.
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