Tips, advice, and resources for your global business.
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Our newsletter offers global business tips, trends, upcoming events, resources, and job opportunities for global professionals with the goal of promoting international business in northern California.

Traveling Abroad
For Business

With California exports on the rise in 2017, it's clear that California companies are increasing the volume of products and services they sell abroad. At the same time, if you search out news on foreign business travel trends, you'll invariably read about the "geopolitical uncertainty" brought about by the Trump administration. What challenges will face California businesses as they continue to pursue growth in global markets given our current political climate?
If an uncertain U.S. travel landscape becomes a concern for your international partners, you may be expected to make more trips abroad to negotiate deals, solidify terms, and scout new market opportunities. We propose making the most out of your trip by planning ahead, sharing costs, and accessing resources for furthering your global business.

One of our business planning and marketing clients is taking our advice. He's an Italian stone craftsman and importer who started his business here in the U.S. in 2012. Now pursuing new avenues for growth, he's exploring a partnership with a larger U.S.-based company, and together they are making a trip to Italy to forge new supplier relationships (an example of cost sharing). In their whirlwind 5-day trip this month, they will meet with 3 to 4 suppliers per day (requiring extensive planning ahead) and attend Fuorisalone Milan Design Week, the world's premier expo for design. 

Whether you're traveling abroad as the founder of your own business like our Italian client, or representing a larger company, there are excellent resources available to California businesses that you should know about. The California State Trade Expansion Program (STEP) subsidizes expenses for marketing, translation, and other costs of doing business abroad. STEP also assists with business matching and export assistance. Next month, for example, STEP is offering assistance to small and medium sized companies interested in going to Italy for 4 days of B2B meetings with some of the most prominent buyers from the wholesale, retail, food service, and food manufacturing sectors at the TuttoFood Expo in Milan, Italy. Exciting, right?

Finally, you might consider investing in your cultural intelligence through free webinars or interactive courses. There are tons of resources out there. If you need help navigating your options, let us know and we'll point you in the right direction. In the meantime, we suggest reading this short article from Professional Passport that describes the growing importance of cultural intelligence in your global business.

Enjoy, and happy travels!

Foreign Markets that are Ripe for California Products 
    We mentioned above that California exports are on the rise this year. So what do the numbers say? In January, California exports were up by nearly 11% compared to the beginning of 2016. Agricultural exports, specifically, were up 8.5% to $3.51 billion, while foreign shipments of Food & Kindred goods edged up 5.4% to $2.24 billion. (This trade report by CalChamber gives a more in depth look, if you're interested.)
   So what are some hot foreign markets for California products?
Here are two that are especially relevant in our region.
   Japanese Wine Market
   In 2014, Japan had the 3rd largest rate of growth in wine consumption while global consumption fell 1.5%. Red wine, a major California export, is hugely popular in Japan and accounts for 70% of the wine market. White wine also has great potential as it pairs well with popular Japanese cuisine. If you're in the wine biz and want to know more, check out this Specialty Food Association article.
   German Nut & Dried Fruit Market
   The European Union is the largest importer of edible nuts and dried fruits. Germany makes up the largest portion, claiming a huge 25% of the total import volume in 2013.  
   Imports of fruits and nuts have grown 7.9% in value and 1.2% in volume from 2013 to 2014. Within the edible fruit and nut category, almonds have the highest value of imports followed by hazelnuts and groundnuts. For more information, check out the CBI report.
Global Business Resources
The U.S. Small Business Administration provides financing options, free counseling, and low-cost training to nascent entrepreneurs. 
Learn more here.
The Smart Traveler Enrollment Program is a free service for US citizens traveling abroad. STEP provides important information regarding safety information on your destination country, and helps the US embassy contact you in case of emergency. 
Learn more here.

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Upcoming Events

Webinar: International Delivery of Mail & Packages
Tuesday, April 4th
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Webinar: Even a Small Business Can Be Global
Wednesday, April 5th
Women Entrepreneurs Grow Global presents strategies for growing small businesses globally.

Global eCommerce: How to Sell More Online, Overseas
Wednesday, April 5th
San Francisco, CA - Interactive workshop that helps companies develop a strategy for taking an online business global.

Copyright 101 for the Fashion Business
Tuesday, April 11
San Francisco, CA - Intellectual property, social media, and privacy issues for apparel businesses.

International Forum: The Internet as a Transnational Religious Space
Tuesday, April 18

Chico, CA - Free discussion event held by CSU Chico.

Global E-Commerce for Web Service Providers
Friday, April 21

Redding, CA - Industry experts discuss the impact of digital data and commerce across the global supply chain.

April 26, May 24

Sacramento, CA - Accelerated export course for providers of processed foods and ag products.

Women Veteran Entrepreneur Boot Camp
Monday, April 24

San Leandro, CA - 30 hours of training on essential skills in operations, marketing, finance, and sales.

California Pavilion at TUTTOFOOD Milan World Food Exhibition
May 8-11 
Milan, Italy - Marketing opportunity for California companies in Europe.
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Who is Savi Global?

Your LOCAL resource for your GLOBAL business.

We provide business planning and translation services for businesses and organizations with an international vision.
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