Our mission is to Develop, Enhance and Maintain Profitability and Equity for every Pepperidge Farm Owner
POAA Gives Meaning to the Motto:
"In Business For Yourself, Not By Yourself."


POAA is grateful to every owner who contacts our Editorial Committee with feedback to the weekly newsletters. This week’s newsletter offers TeamPOAA’s business perspective of what is happening in the California, Illinois, Massachusetts, Ohio and Pennsylvania class action lawsuits against PF.
It is important for owners to know that the ongoing pandemic caused delays in the U.S. court systems, but POAA cannot say how that impacted the PF class actions, if at all.
In the CA, IL and MA class actions, PF and the named plaintiffs asked the Court for permission to amend their settlement agreement, and there are some procedural issues pending before the Court relating to that request.  The class action lawsuits against PF in OH and PA were just recently filed and are still in the pleading process.

TeamPOAA will provide more substantive updates as soon as there is something to report.

CLICK HERE to let us know what you think


POAA Zoom Meeting Schedule

NEXT MEETING - 7pm this TUESDAY: 10-12-2020

The next POAA Zoom Meeting will begin at 7pm EST on Tuesday, October 12th.  Spend an hour networking with owners from all over the country, brainstorming about best practices to protect your equity, and finding out how others are handling the serious business issues that impact every owner. Join the discussions.


Our Password is: Swirlbread


Just click here to join the Zoom Meetings

or if you have a FREE Zoom account the code is  860 4691 4758  Password Swirlbread

Another Walmart Bulkmania promotion just ended, so Biscuit Division owners who provide DSD services to Walmart should calculate how much PF underpaid consignment sales commissions to pay for its latest nonsensical "trade promotion without trade spend".  For owners who are unaware of this ongoing serious issue, PF stopped honoring its obligation to publish industry-standard Schedule B Bulletin Price Lists at the same time it started lowering the wholesale prices of 30oz Bulk GF varieties only for Walmart. Although the lower wholesale prices reflected on Walmart invoices are not reflected on our weekly Consigned Inventory Reconciliation Settlement Statements, do the arithmetic to confirm for yourself that PF pays owners approximately 5% less in consignment sales commissions based on the lower wholesales prices its charges to Walmart than for every other similarly situated retail chain. PF uses that cost-savings, in the words of former PF Executive VP Mark Schreiber, to "test" the efficacy of "trade promotions without trade spend".

Click here for POAA's Video of How To Calculate Walmart Loses

Click here for a spreadsheet to help keep track of your losses

Follow the steps below to retrieve your data for POAA's spreadsheet

  1. Login to PF's Distributor Portal:

  2. Click: Route Management

  3. Click: Reports

  4. Click: Item Trend

  5. Select: all of your Walmart stores

  6. Click: Load Report

Click here if you have technical support questions



Click here to let us know what's on your mind


The opinions and beliefs expressed in this newsletter are intended only to spark discussions about serious and ongoing business issues that impact every owner in PF’s distribution network. If you need or want legal advice, you must consult with your attorney.
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You are receiving this email because you own an Exclusive Pepperidge Farm Franchise and/or an Exclusive Pepperidge Farm Distributorship, and you should know that the Pepperidge Farm Owners Association of America is proactively protecting your rights.


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