Our mission is to Develop, Enhance and Maintain Profitability and Equity for every Pepperidge Farm Owner
POAA Gives Meaning to the Motto: "In Business For Yourself, Not By Yourself."
The financial markets typically seesaw up and down during times of uncertainty because investors lack the information and knowledge necessary to predict outcomes when they are confronted with truly novel events, like a razor close presidential election that will not be finalized for days or weeks due to new voting practices necessitated by an ongoing global pandemic. Unfortunately, every POAA member must also grapple with additional uncertainty about the future of their equity because of the mysterious Campbell Snacks Mobile Transformation Initiative (MTI) launched last month, less than a fiscal quarter after it was first announced. PF expects owners to wait for detailed information about the initiative, which raises red flags for TeamPOAA because it unnecessarily raises the level of uncertainty about such an important aspect of our small businesses.
TeamPOAA received reports that despite the fact that many owners already have iPads and Samsung tablets, as well as other IOS and Android based Phablets and portable devices, PF nonetheless plans to mandate that they procure the readily-available consumer grade equipment from the sole-source designated by PF. PF also plans to force every owner to subscribe to its corporate cellular data plan without any explanation about why our existing cellular data plans are not good enough for our businesses. Even worse, PF plans to deduct more money automatically from our weekly sales commissions to cover its costs associated with its new technology initiative, according to PF’s Director of DSD Strategy and Distributor Engagement, Pat Coppola, and he documented that those charges will be mandatory.
What do you know about the benefits and costs of PF's Mobile Transformation Initiative (MTI)?
Will the mandates for new technology equipment and services provide you with better insights into your business? Will it help you work faster? Will it save you money? Are you certain that the new technology initiative offers a fair Return On Investment that ultimately increases the value of your business?
Many owners rely on the low cost and high quality technical support services offered POAA’s strategic partner, Data Capture Solutions, rather than pay PF for its high cost and low quality technical support.
The opinions and beliefs expressed in this newsletter are intended only to spark discussions about serious and ongoing business issues that impact every owner in PF’s distribution network. If you need or want legal advice, you must consult with your attorney.
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You are receiving this email because you own an Exclusive Pepperidge Farm Franchise and/or an Exclusive Pepperidge Farm Distributorship, and you should know that the Pepperidge Farm Owners Association of America is proactively protecting your rights.