NEW YORK CITY, NY - Young entrepreneurs and innovators in Africa are often marginalized when being considered for global investment or support for their businesses. Meanwhile, they continue to be a driving force behind Africa's economic future.
ṢOJU (pronounced SHO-joo), meaning "represent" or "cultivate" in Yoruba, is an ongoing documentary series dedicated to shining a light on these innovators, as well as exploring the state of African identity.
ṢOJU was created by 'Seun Babalola, a young African filmmaker, New York native, and self-described "cross-culture kid." She states, "The only gaze we should be worried about as Africans is our own, and I'd like to think of the site and series as a community. We can share stories, build support for one another and create exposure through filmmaking."
Season 1 features Sierra Leone, Nigeria, and Botswana. Entrepreneurs include Overthrust, founders of Winter Metal Mania Fest, the Bureh Beach Surf Club, and popular online content creators, Battabox.
You can find episodes of ṢOJU for free on our Youtube channel.
Season 2 of the series is currently in the works and seeking funding.
Don't forget to keep up with more news and updates by following ṢOJU on Facebook and Twitter.