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August 26, 2021

MARKET INSIGHT
The Anti-aging Market in China: A Burst of Momentum

The global market for Anti-Aging is projected to reach a revised size of US$83.2 Billion by 2027. Among all the keywords most-searched-for in the skincare category, “anti-aging” definitely has a place.

Read this article to know about
5 consumer trends in the anti-aging market in China.
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Best Practices of Qixi Festival campaign: a case study of beauty brands’ WeChat effort

The Qixi Festival, also known as Chinese Valentines Day, is an important date for brands in China.

Read this article to study the best practices of Qixi's digital marketing campaign from
4 well-known international beauty brands.
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The Uprising Haircare Market in China

The haircare market is rising in China over the past few years. This article takes a deep dive into the market overview, highly demanding products, and the remaining opportunity.

Read this article to know more.
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FREE RESOURCES DOWNLOAD
A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
Get Your Report

SOCIAL E-COMMERCE

2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
Jing Daily (August 25)
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com.


Beautiful bounce back? Online to fuel 50% of global health and beauty sales growth by 2026
Cosmetics Design-Asia (August 26)
E-commerce will continue its insatiable rise over the next five years in beauty, with pureplay online retailers like Alibaba, Amazon and JD.com set to bolster significant growth and brand-retailer collaborations to prove key, says an expert.


Where the Chinese Cultural Consumer Lives and Shops
Jing Daily (August 19)
The spending playground of the CCC is simultaneously local and global.


Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Jing Daily (August 23)
K-Pop stars have become the hottest trend in luxury fashion, with the double purpose of winning over Asian customers and Gen Zers.
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