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November 3, 2021

MARKET INSIGHT
LIVE BLOG: 2021 Singles‘ Day Global Shopping Festival Key Findings

Singles Day is the biggest online shopping festival in China for a whole year. As Alibaba has already kicked off its pre-sale period for Singles Day on October 20, we saw some new updates coming up in this year's Singles Day.

Follow our Live Blog to know more.
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FREE REPORT DOWNLOAD
Selling DTC In China Via Cross-Border E-Commerce 2022

A complete guide of developing DTC sales channel strategy and leveraging localized marketing campaigns to earn engagement, trust, and sales among Chinese consumers for international brands.

Download our 100-page white paper to unlock your business opportunity among Chinese consumers.
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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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ENTER CHINA MARKET
Febee Admission: Turnkey e-commerce for brands & retailers 

Cracking the Chinese eCommerce market is what many brands and retailers worldwide dream of. And how does an all-in-one platform to set up, launch, manage, promote, and measure your Chinese campaigns sound?

🎯 Febee is one of the fastest-growing cross-border dropship platforms among consumers of Chinese ‘Haitao’ (buy from international retailers).

🎯 Febee works with retailers from large to small to offer consumers high-quality products worldwide and a truly seamless cross-border e-commerce experience.

Download this company brochure to know what is Febee.
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SOCIAL E-COMMERCE

2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

How Viya & Austin Li Won Singles’ Day
Jing Daily (Oct 30)
The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands?


Why Elderly Content Is Trending in China
Jing Daily (Oct 31)
For this year’s Double Ninth Festival on October 14, a clear trend had many brands showcasing how their products could directly benefit aging consumers.


Kuaishou’s C-Suite Reshuffle Shakes Investor Confidence
Jing Daily (Oct 31)
Following C-suite changes at JD and ByteDance, Kuaishou has become the latest tech giant to see its CEO resign as Beijing’s industry crackdown rages on.


Beauty on Bilibili: Why this untapped channel is becoming an important platform for brand marketing in China
Cosmetics Design-Asia (Oct 27)
Chinese video-sharing platform Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z consumers as beauty-centric content grows on the platform.

 
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