August 19, 2021

Best Practices of Qixi Festival campaign: a case study of beauty brands’ WeChat effort

The Qixi Festival, also known as Chinese Valentines Day, is an important date for brands in China.

Read this article to study the best practices of Qixi's digital marketing campaign from
4 well-known international beauty brands.
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The Uprising Haircare Market in China

The haircare market is rising in China over the past few years. This article takes a deep dive into the market overview, highly demanding products, and the remaining opportunity.

Read this article to know more.
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WeChat Private Domain Became Essential to Beauty Brands in China

As global beauty brands seize opportunities to sell to China, they are focusing on increasingly digital-savvy Chinese consumers who turn to the popular social media platform WeChat to follow brands’ activities.

Read this article to know more.
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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

K-Beauty Gets an Expensive Makeover
Jing Daily (August 18)
While affordable K-beauty is losing Chinese consumer affection, its counterpart — premium Korean skincare — is riding high in the market.

Masking impact: Is the sustainable beauty movement threatening Asia’s sheet mask fixation?
Cosmetics Design-Asia (August 17)
Facial sheet masks are an Asian beauty staple, but consumers are wising up to the waste these single-use products can generate and driving the need for more sustainable solutions to keep the category thriving.

Why Chinese Shoppers Aren’t Loyal
Jing Daily (August 15)
Jing Daily finds that Chinese consumer loyalty is to be retained, not lost, but brands aren’t working hard enough. How does your brand shape up?

Florasis Premieres New Animation for Chinese Valentine’s Day 
Jing Daily (August 13)
Florasis created an ancient China inspired animation entitled, “Zhang Chang Touches up Eyebrows (《张敞画眉》),” which was adapted from the historical Book of Han.
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