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November 24, 2021

MARKET INSIGHT
How does Lancôme use WeChat Ecosystem to boost sales?

As one of the early adopters of private domain operation, Lancôme is leading the WeChat Ecosystem development in the beauty industry and generating significant revenue.

Read this article to know how Lancôme works on the WeChat Ecosystem and retain, nurture, convert loyal customers.
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Boasting 100 million CNY Sales on WeChat Mini-program, Sephora Continues to Lead Omnichannel Experience for Loyal Customers

During this year's 618, Sephora set a new record of over 100 million GMV for its mini-program store sales, and increase by over 60% YoY, bringing new inspiration of mini-program operation and omni-channel retailing to the beauty industry.

Read this article to know more.
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FREE REPORT DOWNLOAD
Selling DTC In China Via Cross-Border E-Commerce 2022

A complete guide of developing DTC sales channel strategy and leveraging localized marketing campaigns to earn engagement, trust, and sales among Chinese consumers for international brands.

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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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ENTER CHINA MARKET
Febee Admission: Turnkey e-commerce for brands & retailers 

Cracking the Chinese eCommerce market is what many brands and retailers worldwide dream of. And how does an all-in-one platform to set up, launch, manage, promote, and measure your Chinese campaigns sound?

🎯 Febee is one of the fastest-growing cross-border dropship platforms among consumers of Chinese ‘Haitao’ (buy from international retailers).

🎯 Febee works with retailers from large to small to offer consumers high-quality products worldwide and a truly seamless cross-border e-commerce experience.

Download this company brochure to know what is Febee.
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SOCIAL E-COMMERCE

2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

Why Athleisure Will Boom in Tier-2 & Tier-3 Cities
Jing Daily (Nov 16)
China’s fitness industry should reach $5.9 billion by 2022, with consumers focusing on active lifestyles. Yet, Tier-1 cities won’t provide most of that growth.


Keys to Winning China’s Luxury Resale Market
Jing Daily (Nov 17)
With COVID-19 disrupting China’s offline and travel luxury shopping, the online second-hand luxury market has boomed thanks to livestreaming and e-commerce.


L’Oréal Won Double 11, But At What Cost?
Alizila (Nov 12)
After topping Tmall’s Double 11 cosmetics sales ranking, L’Oréal has been accused of false advertising. How can the brand gain back consumer trust? 


Maximising recovery: Shiseido will increase marketing investments by $132m after ‘holding back’ in previous year
Cosmetics design (Nov 22)
Japanese beauty and personal giant Shiseido will be making “aggressive marketing investments” in the fourth quarter to capitalise on what it believes is the beginning of market recovery from this year’s COVID-19 resurgence. 

 
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