A complete guide of developing DTC sales channel strategy and leveraging localized marketing campaigns to earn engagement, trust, and sales among Chinese consumers for international brands.
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China’s cross-border e-commerce has seen significant growth over the past few years, and DTC brands are poised to see record consumer demand this year.
However, localization strategies and supply chain solutions are inevitable challenges for brands that want to reach this lucrative market.
Why is digital key to building retail resiliency in an evolving world? Retail in Asia (October 25)
In 2020, retailers learned what it meant to turn adversity into opportunity. Digital demand had to be answered, all while one of the most challenging black swan events in a generation rattled consumer confidence.
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