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July 6, 2021

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A Complete Guide To “Private Traffic” For China Retail In 2021

In this report, you are able to find what is private traffic and why private traffic matters now. It also includes 15 inspiring case studies of brands that have already successfully leveraged the power of private traffic.

Download our 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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DETAILS
Background

As attracting online traffic becomes more and more expensive in China, the term ‘private traffic’ (私域流量) has emerged as a top marketing buzzword. The Western equivalent of private traffic would be a blog or an email list, which are owned channels. However, in China, people rarely visit websites or use email, so retailers and brands have begun seeking ways to “own” their customer base by creating private traffic on social media sites.

Contents
  • What is private traffic
  • How private traffic works in the WeChat Ecosystem
  • Case study of successful private traffic operations
  • Key Value of private traffic
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