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July 15, 2021

MARKET INSIGHT
Eye On The Changes In China’s E-Commerce Boom

In the past few years, the proliferation of new e-commerce channels has dramatically changed the way brands approach customers in China.

Understanding the evolving behavior, trends, and market changes is a necessary condition for China's success for brands and retailers.
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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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SOCIAL E-COMMERCE

2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

Alibaba and Tencent to Open up Services to Each Other
Pandaily (July 14)
Mounting regulatory pressure could bring about a major shift in how China’s tech giants operate.


5 Risks That Could Derail China’s Luxury Market
Jing Daily (July 13)
China might seem like the answer for luxury growth, but there are risks in the medium term that could derail this burgeoning luxury market.


POLA arrives in Hainan: Luxury skincare brand set to rapidly expand its duty-free footprint following launch
Cosmetics design (July 7)
Pola Orbis Holdings is aiming to capitalize on the growing popularity of the POLA brand in China by launching up to five additional doors on Hainan Island this year.


It’s Time for Luxury Watch Brands to Go Online in China
Jing Daily (July 7)
In China, a land of dynamic digital innovations, how can luxury watchmakers boost their e-commerce and online marketing?


How Brands Can Sparkle in China’s $100 Billion Jewelry Market
Jing Daily (July 6)
Global brands have only scratched the surface of China’s vast jewelry market. But can they learn from savvy domestic players and dazzle local audiences?
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