September 2, 2021

The Livestreaming Market In China 2021

Livestreaming in China is an integral part and powerful channel for e-commerce.

For marketers, livestreaming is no longer new -- it's changing the way brands contact with audiences. This approach allows brands to interact with customers in real-time and reach audiences that otherwise would not be accessible.
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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

Check out this amazing Q3 China report on E-commerce and Digital Marketing by Ashley Dudarenok's team.

Hot topics: Top 5 beauty and cosmetics stories trending on our socials right now
Cosmetics Design-Asia (Sep 1)
In our round-up of the top five stories trending on our socials, we highlight the post-pandemic luxury market in our Beauty Broadcast episode, the repercussions of sunscreen safety misinformation and more.

Will a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?
Jing Daily (Aug 30)
Bilibili has evolved far beyond its early focus on the ACG (Anime, Comics, and Games) subculture, to draw hundreds of millions of mainstream users.

Bespoke solutions: Cosmetic manufacturers adapting supply chains to support personalised brands
Cosmetics Design-Asia (Aug 25)
The rise of personalisation and the acceleration of digital commerce is pushing cosmetic manufacturers to rethink their supply chain solutions to support bespoke beauty brands.
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