December 29, 2021

Is the Monopoly Era of Leading Livestream Anchors Over?

Whether it's a mature brand or an emerging brand, working with a top anchor is inescapable in China market. However, pricing controversy and tax evasion have put a spotlight on the livestreaming industry.

Read this article to know more.
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9 Myths Brands Need To Know About Livestreaming In China

For brands looking to succeed in China's retail market, livestreaming e-commerce is already an integral part of the omnichannel marketing strategy that cannot be ignored. However, there's a lot of misunderstanding about China's livestreaming market.

This report focuses on demystifying 9 myths widely held by newcomers to China retail. Download
 this report to know more.
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Selling DTC In China Via Cross-Border E-Commerce 2022

A complete guide of developing DTC sales channel strategy and leveraging localized marketing campaigns to earn engagement, trust, and sales among Chinese consumers for international brands.

Download our 100-page white paper to unlock your business opportunity among Chinese consumers.
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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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Febee Admission: Turnkey e-commerce for brands & retailers 

Cracking the Chinese eCommerce market is what many brands and retailers worldwide dream of. And how does an all-in-one platform to set up, launch, manage, promote, and measure your Chinese campaigns sound?

🎯 Febee is one of the fastest-growing cross-border dropship platforms among consumers of Chinese ‘Haitao’ (buy from international retailers).

🎯 Febee works with retailers from large to small to offer consumers high-quality products worldwide and a truly seamless cross-border e-commerce experience.

Download this company brochure to know what is Febee.
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2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

The Top 3 C-Beauty Trends in 2021
Jing Daily (Dec 24)
With China’s beauty market becoming saturated, domestic makeup brands serached for new opportunities in 2021. Here are three C-beauty trends of the year.

Will Viya’s $210 Million Tax Fine Rattle China’s Livestreaming Industry?
Jing Daily (Dec 21)
Viya, China’s “queen of livestreaming,” has been fined $210.2 million for tax evasion. But what does that mean for China’s once-booming livestream economy?

The Top 5 China Collabs of 2021
Jing Daily (Dec 20)
This month, our Chinese Designer Collabs column looks at the very best China-related partnerships and drops during 2021.

WATCH – 15 Global beauty trends 2022: Key cosmetic insights from CosmeticsDesign editors
Cosmetics design (Dec 15)
From hybrid cosmetics to menopause beauty to upcycled ingredients, CosmeticsDesign’s global editors take you through the top 15 global trends to watch for 2022.
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