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October 14, 2021

MARKET INSIGHT
Tapping into the Explosive Growth of Personalized Beauty in China

Personalization has always played a significant role in the beauty and cosmetics industry.

How mature is personalized beauty in China and how brands can capitalize on China’s personalized beauty boom?

Read this article to know more.
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Bilibili Decoded: A New Beauty Battlefield for Unlock Chinese Gen Z

Brands may be more aware about Douyin, Kuaishou and WeChat Channels, but there is still an untapped video platform that beauty brands can leverage: Bilibili - the video platform favored by millions of young, Generation Z Chinese.

Read this article to know more.
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ENTER CHINA MARKET
Febee Admission: Turnkey e-commerce for brands & retailers 

Sell to China via FEBEE, the most efficient way to sell into China market.

FEBEE works with retailer from large to small to offer consumers high quality products around the world, and truly seamless cross-border e-commerce experience.

Download this company brochure to know more.
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FREE REPORT DOWNLOAD
A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
Get Your Report

Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
Get Your Report

SOCIAL E-COMMERCE

2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

Hainan Sales Hit New Records During China’s Golden Week
Jing Daily (Oct 9)
During China’s National Day holiday, Hainan set a new record of sales. Is it set to become the undisputed luxury Mecca?


‘Little by little’: Intricate local knowledge helping China’s homegrown beauty brands chip away at MNC dominance
Cosmetics design-asia (Oct 12)
International beauty companies are in danger of losing market share to China’s homegrown beauty brands that are more in tune with the needs and concerns of the varying demographics that make up the vast Chinese market, according to an industry analyst.


Key Lessons From China Brand Failures
Jing Daily (Oct 6)
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China.


British Haircare Brand ghd on How to Prepare for China’s Largest Shopping Festival 11.11
Alizila (Oct 6)
This article talks about how and when to use Alibaba’s Hey Box to launch new products in the Chinese market.

 
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