November 11, 2021
You Can't Miss Out Top 5 Most Downloaded Reports For E-commerce And Marketing In China for H2 2021

In our report we give insights into the very complex China market and explain the most relevant platforms and channels.

We analysis the latest trends and developments, not only in strategies but also our best practices.

We share what we learn through our day-to-day work so you don't make the same mistakes others have done before you.
Find the Top 5 Report below ⬇️

Selling DTC In China Via Cross-Border E-Commerce 2022

A complete guide of developing DTC sales channel strategy and leveraging localized marketing campaigns to earn engagement, trust, and sales among Chinese consumers for international brands.

Download our 100-page white paper to unlock your business opportunity among Chinese consumers.
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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
Get Your Report

Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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Brand Building In China's Digital Ecosystem

This E-book contains the following:
  • China market briefing
  • Digital marketing landscape China vs. the US
  • Decoding Chinese social media platforms
  • Unlocking the influence of KOL’s and KOC's 
  • Live streaming from traffic acquisition to driving sales
  • Understanding in-channel marketing
Get Your Report

Download Our 53-pg Guide to Selling on Tmall Global

Why are top players such as Ikea, Sephora, and Fenty Beauty all launching stores on Tmall Global? How can a newcomer to the China market get started and drive sales?

We’ve compiled an exhaustive 53-page guide that details the ins and outs of running a store on Tmall Global.
Get Your Report

Febee Admission: Turnkey e-commerce for brands & retailers 

Cracking the Chinese eCommerce market is what many brands and retailers worldwide dream of. And how does an all-in-one platform to set up, launch, manage, promote, and measure your Chinese campaigns sound?

🎯 Febee is one of the fastest-growing cross-border dropship platforms among consumers of Chinese ‘Haitao’ (buy from international retailers).

🎯 Febee works with retailers from large to small to offer consumers high-quality products worldwide and a truly seamless cross-border e-commerce experience.

Download this company brochure to know what is Febee.
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2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

How to Get Co-branding Right in China
Jing Daily (Nov 7)
Brand collaborations are more popular today than ever. But can Chinese brands reap collaborating benefits without using the influence of global players?

Supply chain crisis threatens record Singles’ Day
Drapers (Nov 1)
China’s largest shopping event, Singles' Day, on 11 November, is predicted to be the biggest ever this year. However, industry onlookers have warned that it could be threatened by global supply chain issues.

Can C-Beauty Brands Cultivate Loyal Consumers?
Jing Daily (Nov 10)
C-beauty brands are sliding down the ranks at China’s shopping festivals, and most have a lack of user stickiness to blame. How can they survive?

Consumers in China’s Lower-Tier Cities Are Fueling Luxury Growth Online
Jing Daily (Nov 10)
Digital presence is now a must in China. Domestic lower-tier consumers that do not have access to high-end brands’ brick-and-mortar stores are fueling luxury growth online.

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