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December 23, 2021

MARKET INSIGHT
Little Red Book Bans Dozens Brand Accounts Overnight

December 16, social sharing platform Little Red Book unprecedently bans dozens popular brands involved in "fake content" overnight. There are in total 29 popular brands involved, and the list could be expanding.

Read this article to know more.
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China Internet Report 2021 Pro Edition

The China internet sector has entered a new phase of development with many factors driving the industry to evolve.

Find out how tightening regulations, an increasingly saturated market, and changing demographics are influencing companies to adapt to shifting dynamics to remain competitive from the China Internet Report 2021 Pro Edition. 
Get Your Copy Here

FREE REPORT DOWNLOAD
Selling DTC In China Via Cross-Border E-Commerce 2022

A complete guide of developing DTC sales channel strategy and leveraging localized marketing campaigns to earn engagement, trust, and sales among Chinese consumers for international brands.

Download our 100-page white paper to unlock your business opportunity among Chinese consumers.
Get Your Report

A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
Get Your Report

Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
Get Your Report

ENTER CHINA MARKET
Febee Admission: Turnkey e-commerce for brands & retailers 

Cracking the Chinese eCommerce market is what many brands and retailers worldwide dream of. And how does an all-in-one platform to set up, launch, manage, promote, and measure your Chinese campaigns sound?

🎯 Febee is one of the fastest-growing cross-border dropship platforms among consumers of Chinese ‘Haitao’ (buy from international retailers).

🎯 Febee works with retailers from large to small to offer consumers high-quality products worldwide and a truly seamless cross-border e-commerce experience.

Download this company brochure to know what is Febee.
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SOCIAL E-COMMERCE

2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

Will Viya’s $210 Million Tax Fine Rattle China’s Livestreaming Industry?
Jing Daily (Dec 23)
Viya, China’s “queen of livestreaming,” has been fined $210.2 million for tax evasion. But what does that mean for China’s once-booming livestream economy?


Why Guochao Is So Important To China’s Cultural Consumers
Jing Daily (Dec 16)
A candy-scented fragrance collaboration between White Rabbit and Scent Library tapped into consumer nostalgia, national pride, and the growing interest in perfumes.


Down Jackets and Snow Lattes: Winter Goes Aspirational in China
Jing Daily (Dec 21)
Manner Coffee has made a name for itself through innovative limited-edition beverages.


Top of the trends: Top 10 most-read stories on the biggest beauty trends of 2021
Cosmetics design (Dec 23)
Take a look at our biggest trends stories from the past year, spanning Asian fragrances, on-demand delivery, beauty tech and more.
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