September 28, 2021

Bilibili Decoded: A New Beauty Battlefield for Unlock Chinese Gen Z

Brands may be more aware about Douyin, Kuaishou and WeChat Channels, but there is still an untapped video platform that beauty brands can leverage: Bilibili - the video platform favored by millions of young, Generation Z Chinese.

Read this article to know more.
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Febee Admission: Turnkey e-commerce for brands & retailers 

Sell to China via FEBEE, the most efficient way to sell into China market.

FEBEE works with retailer from large to small to offer consumers high quality products around the world, and truly seamless cross-border e-commerce experience.

Download this company brochure to know more.
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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
Get Your Report

Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
Get Your Report


2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

How To Sell Luxury Fragrances in China Today
Jing Daily (Sep 16)
L’Artisan Parfumeur became the top-selling niche fragrance brand on Tmall during the 618 shopping festival in June 2021.

Livestreaming: How Brands Can Make It Work
Business of fashion (Sep 9)
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many.

How Sandro’s Ingenuity Is Winning Over China’s Young Shoppers
Jing Daily (Sep 22)
Jing Daily scrutinizes how, from online to offline, Sandro weathered retail turbulence in China, and its selective use of faces to embody its Parisian DNA

SuperOrdinary CEO Julian Reis on How to Launch Beauty Brands Globally
Alizila (Sep 20)
SuperOrdinary, a brand accelerator based in Shanghai that’s helping global beauty brands make their mark in China.
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