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August 4, 2021

MARKET INSIGHT
How 3 Beauty Brands Are Using WeChat?
As global beauty brands seize opportunities to sell to China, they are focusing on increasingly digital-savvy Chinese consumers who turn to the popular social media platform WeChat to follow brands’ activities.

Read this article to know more.
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How long will it last? A dive into Chinese livestreaming e-commerce frenzy
In 2020, live streaming e-commerce sales had been surging dramatically in China. 

This article analyzes how livestream e-commerce works. Why is it better than TV shopping. The impact of livestreaming e-commerce on Western Countries and how long will it last.
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A Complete Guide To “Private Traffic” For China Retail In 2021
This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021
This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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SOCIAL E-COMMERCE
2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express
4 Ways Chinese Innovation Is Shaping Global E-Commerce
Jing Daily (August 4)
From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future.

Under scrutiny: ‘Viral’ beauty products among the 18 new categories China will monitor more closely for safety risks
Cosmetics Design-Asia (August 3)
China’s food and drug regulator has issued a notice stating that it plans to monitor the safety of 18 cosmetic categories – including products that have gone viral through the Internet.

Luxury Brands Shouldn’t Resist China’s Outdoor Opportunity
Jing Daily (August 2)
Moncler has been at the forefront of the luxury outdoors trend, breaking ground with its Genius drops series over the past three years.

8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily (July 30)
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their acute localization strategies.
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