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August 11, 2021

MARKET INSIGHT
The Uprising Haircare Market in China

The haircare market is rising in China over the past few years. This article takes a deep dive into the market overview, highly demanding products, and the remaining opportunity.

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WeChat Private Domain Became Essential to Beauty Brands in China

As global beauty brands seize opportunities to sell to China, they are focusing on increasingly digital-savvy Chinese consumers who turn to the popular social media platform WeChat to follow brands’ activities.

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FREE RESOURCES DOWNLOAD
A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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SOCIAL E-COMMERCE

2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

How Canada Goose, Moncler, & Bosideng Created A Puffer-Oligopoly In China
Jing Daily (August 6)
China’s $18 billion down apparel market is dominated by Canada Goose, Moncler, and homegrown conglomerate Bosideng — but for how long?


‘Equipped to win’: Why L’Oréal CEO doesn’t believe C-beauty brands are a ‘big threat’
Cosmetics Design-Asia (August 10)
L’Oréal’s CEO has brushed off the hype surrounding the rise of China’s domestic beauty brands such as Perfect Diary, saying that while the competition is growing, he doesn’t see it as a threat.


Predicting The Future Of Daigou Shopping
Jing Daily (August 6)
When COVID-19 brought the world to a standstill, it did the same to daigou sellers. So what is the future for this once-lucrative industry?


Japanese Luxury Resale Platforms Partner With Alibaba In China
Jing Daily (August 5)
Although perceptions of pre-owned luxury are changing, China has a long way to go before secondhand luxury becomes a mainstream phenomenon like it has in Japan.
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