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December 16, 2021

LATEST REPORT
9 Myths Brands Need To Know About Livestreaming In China

As an utterly different market, China poses as both an opportunity and a mystery to newcomers. 

This report focuses on 9 myths about livestreaming in China. We hope this report will help newcomers become familiar with the Chinese market and acquire accurate, genuine and practical information to succeed.
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🎯 Background:

  In 2020, the outbreak of COVID-19 changed online users' consumption habits and brought exciting digital marketing opportunities with the development of livestreaming and short videos. By the end of 2020, the number of livestreaming users in China reached 617 million, accounting for 62.4% of the total Internet users. 


 

🎯 Myth No.1: 
There are so many livestream platforms, brands should cover all of them?


 

🎯 Myth No.2: 
Anchors with 1 million followers is definitely good for me!


 

🎯 Myth No.3: 
Livestreaming is good for building awareness; brands don't need to do pre-marketing.



 

🎯 Myth No.4: 
My products should be positioned as early as possible!



 

🎯 Myth No.5: 
All my campaigns should promote only 1-2 products from my assortment.


 

  For brands looking to succeed in China's retail market, livestreaming e-commerce is already an integral part of the omnichannel marketing strategy that cannot be ignored. 

From a practical perspective, Azoya hopes to enlighten our readers with unique angles and independent research.
  
 
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MARKET INSIGHT
Selling DTC In China Via Cross-Border E-Commerce 2022

A complete guide of developing DTC sales channel strategy and leveraging localized marketing campaigns to earn engagement, trust, and sales among Chinese consumers for international brands.

Download our 100-page white paper to unlock your business opportunity among Chinese consumers.
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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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ENTER CHINA MARKET
Febee Admission: Turnkey e-commerce for brands & retailers 

Cracking the Chinese eCommerce market is what many brands and retailers worldwide dream of. And how does an all-in-one platform to set up, launch, manage, promote, and measure your Chinese campaigns sound?

🎯 Febee is one of the fastest-growing cross-border dropship platforms among consumers of Chinese ‘Haitao’ (buy from international retailers).

🎯 Febee works with retailers from large to small to offer consumers high-quality products worldwide and a truly seamless cross-border e-commerce experience.

Download this company brochure to know what is Febee.
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SOCIAL E-COMMERCE

2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

Would a Farfetch-YNAP Merger Be a Boon for Niche Brands in China?
Jing Daily (Dec 16)
Farfetch and YNAP are discussing a merger. And with growing Gen-Z appetites for niche brands, are small luxury businesses looking at a huge opportunity?


Can Luxury Learn From McDonald’s Viral Cat House?
Jing Daily (Dec 16)
As McDonald’s latest limited edition “Cat House” goes viral, “pet pampering” looks like the gateway to China’s Gen Zers. Should brands follow suit? 


Top 5 Cross-Border Retail Trends to Watch That Are Captivating Chinese Consumers
Alizila (Dec 7)
From cat toys to body wash, Chinese shoppers took full advantage of the Black Friday sales.


Beauty and tech: Top 10 most-read stories on the high-tech developments in 2021
Cosmetics design (Dec 15)
Here we reveal the top stories on the digital developments and beauty tech in the cosmetics industry, featuring innovations from Shiseido, Amorepacific, Foreo, Watsons, and more.

 
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