October 21, 2021

Key Trends of Health Supplement Markets in China 2022

In this analysis, you may find these of interest:
1️⃣  𝐏𝐨𝐬𝐭-𝟗𝟎𝐬 𝐚𝐧𝐝 𝐆𝐞𝐧-𝐙 are the Emerging Consumers of Healthy Supplements.
2️⃣  𝐖𝐡𝐚𝐭 nutrition supplements are 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 in China?
3️⃣  𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐠𝐮𝐦𝐦𝐲 is in growing demand
4️⃣  𝐎𝐧-𝐝𝐞𝐦𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 is rising
5️⃣  Consumers are more willing to buy from 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐬

Read this article to know more.
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Bilibili Decoded: A New Beauty Battlefield for Unlock Chinese Gen Z

Brands may be more aware about Douyin, Kuaishou and WeChat Channels, but there is still an untapped video platform that beauty brands can leverage: Bilibili - the video platform favored by millions of young, Generation Z Chinese.

Read this article to know more.
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Febee Admission: Turnkey e-commerce for brands & retailers 

Cracking the Chinese eCommerce market is what many brands and retailers worldwide dream of. And how does an all-in-one platform to set up, launch, manage, promote, and measure your Chinese campaigns sound?

🎯 Febee is one of the fastest-growing cross-border dropship platforms among consumers of Chinese ‘Haitao’ (buy from international retailers).

🎯 Febee works with retailers from large to small to offer consumers high-quality products worldwide and a truly seamless cross-border e-commerce experience.

Download this company brochure to know what is Febee.
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A Complete Guide To “Private Traffic” For China Retail In 2021

This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021

This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express

Alibaba Kicks Off 2021 11.11 Global Shopping Festival
Pandaily (Oct 20)
Alibaba’s 11.11 Global Shopping Festival Gets Underway

What Luxuries China Still Craves From the West
Jing Daily (Oct 14)
Demand for imported luxury goods remained strong in 2020, despite the pandemic. But what do Chinese buyers want the most from abroad?

China’s ‘wanghong’ beauty boom: Ordinary influencers have greater sway as consumers seek functional, personalised products
Cosmetics design-asia (Oct 20)
The rise of ‘wanghong’ beauty influencers in China and growing interest for functional and customised cosmetics have been revealed as some of the changing purchasing habits post-COVID-19.

Another American Brand Exits China
Jing Daily (Oct 13)
Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong?

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