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July 21, 2021

MARKET INSIGHT
How long will it last? A dive into Chinese livestreaming e-commerce frenzy
In 2020, live streaming e-commerce sales had been surging dramatically in China. 

This article analyzes how livestream e-commerce works. Why is it better than TV shopping. The impact of livestreaming e-commerce on Western Countries and how long will it last.
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Eye On The Changes In China’s E-Commerce Boom
In the past few years, the proliferation of new e-commerce channels has dramatically changed the way brands approach customers in China.

Understanding the evolving behavior, trends, and market changes is a necessary condition for China's success for brands and retailers.
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FREE RESOURCES DOWNLOAD
A Complete Guide To “Private Traffic” For China Retail In 2021
This whitepaper gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. It also includes 15 inspiring case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Feelunique, etc.

Download the 66 pages whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.
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Download Our 85-pg WeChat Mini-Program Playbook for E-commerce 2021
This playbook gives a quick introduction to WeChat Mini-program, and how top retail players in luxury, beauty, and fashion are using WeChat Mini-program to achieve impressive results.

It also examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Gucci, Sephora and Feelunique. 
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SOCIAL E-COMMERCE
2 Minutes video to know about WeChat Ecosystem
WeChat is a national app with 1.2 billion monthly actives, is increasingly becoming an indispensable part of daily life in China.

If you want to take advantage of WeChat for your business, you will need to understand WeChat’s ecosystem clearly. This video describes how Official Accounts, Wecom and Mini Program in the WeChat ecosystem work together. Helped merchants re-establish a direct connection to their customers and grow sales.

WeChat ecology tools can achieve a complete closed-loop of reaching, maintaining users, product seeding, and converting traffic. Empowering products through content, amplifying influence through celebrities and advertising, and retaining users through communities in WeChat can help businesses achieve robust business growth.

Azoya Weekly Update| Industry Express
What Nike and Luxury Can Learn From Each Other
Jing Daily (July 16)
While sporting goods are not competing directly with luxury, there is a lot both worlds can learn from each other.

What China’s “Lying-Flat” Trend Means For Luxury Brands
Jing Daily (July 11)
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend?

Louis Vuitton Suspends Kris Wu Endorsement Over Predatory Claims
WWD (July 18)
Bulgari, Porsche, Kans cut short Wu's endorsement, while others like Master Kong, and Tencent's King of Glory have backed away from the star.

From Kim Kardashian’s Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity
SCMP (July 20)
For millennials and Gen-Z customers, shapewear is not about hiding flaws – they view it as outerwear that enhances one’s image rather than altering it.

How Weibo Is Fueling Social Capital For Luxury Brands In China
Jing Daily (July 16)
On July 15, Weibo hosted a panel titled: Empowering Luxury Innovation and Expanding Brand Influence. What were the takeaways for luxury players?
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