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February 18th, 2017 Newsletter
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From the President

Good morning IoT community:

The year is in full-swing and we’re gearing up for our next two big events, Mobile World Congress and SXSW.  If you plan to be in Barcelona (February 26 – March 2) or Austin, Texas (March 11 13), let us know.  We’ll have a big concentration of IoT thought-leaders and practitioners with us at both events.
 
As many of you are aware, we created two task-forces over the past year: IoT privacy/security and connected home.  Each of our newsletters going forward will include articles and commentary in these important areas.  If you have something to share, send your ideas and suggestions to marketing@iofthings.org.
 
We’ve taken your feedback and I’m pleased to announce that we will be creating a third-task force on smart cities in 3Q17.  We will have a launch event for that task-force, so keep an eye out for more information soon.
 
And speaking of keeping an eye out, there are some very strong job openings within IoT. Take a look below if you’re open to a career move.
 
Let’s keep building this incredible industry together.  
 
Greg


In the News

Greg Kahn, President and CEO of Internet of Things Consortium, and Kevin Li, co-founder of successful startup PlayDate, sit down with IBM's Internet of Things blog to share their perspective on what they believe it takes to make it as an IoT entrepreneur. 
The rise of IoT has made unprecedented innovations in home security possible. Homeowners are investing in home security solutions in an a la carte manner, leading to a demand that startups can fulfill. In a recent Entrepreneur article, Dan Scalco, founder and marketing director at Digitalux, argues that due to the rise in demand, IoT home security is the next startup gold-rush.
During a talk at the RSA Conference, security expert Bruce Schneier called for the creation of a new government agency that focuses on IoT regulation. Schneier argued "the risks are too great, and the stakes are too high" to do nothing.
In a compelling piece on IoT threats and cybersecurity, William Saito of Forbes called on the IoT industry to make 2017 the year of IoT security.
Chairman of a U.S. congressional committee on homeland security, Representative Michael McCaul, called for a new national cybersecurity plan coordinated by the Dept. of Homeland Security that mandates regular exercises and lays out strike-back options.
Security is the categorical imperative of the IoT, and all stakeholders need to be on a common ground — and education is the first step. IoT manufacturers have a moral obligation to meet baseline security standards, enforce policies and procedures to prevent infiltration. The Internet of Things Consortium Privacy and Security Committee seeks to establish and disseminate guidelines for minimum viable products and policies to strengthen privacy and security.
The RSA Conference was held this week in San Francisco. During the Cryptographers’ Panel a cryptography expert provided insight on how a single smart light bulb could infect a smart city with malware in minutes.
Google has updated the Pixel smartphone version of Google Assistant to allow users to directly control smart home devices. The move expands Google’s smart home ecosystem strategy to merge two business strategies: hub-based ecosystems with device-based ecosystems.
Amazon.com has rolled out free consultations from in-house experts that help customers build out connected homes. Advisers come to consumers’ homes to demonstrate smart home products, and make personalized recommendations on what gadgets to buy.
Technology giants are in the midst of a collision course over how smart home ecosystems take shape and who will become a more ‘mainstream consumer service.”
As financial data for 2016 is being analyzed, researchers at The NPD Group have found that smart-home product U.S. dollar sales grew 57 percent in 2016 vs. 2015. Of  particular interest is that smart entry devices, such as smart doorbells, grew 171 percent in dollar sales and 206 percent in unit sales vs. 2015.


Statistic of the Week

According to a new report from IBM Marketing Cloud, “10 Key Marketing Trends For 2017,” 90% of the data in the world today has been created in the last two years alone, at 2.5 quintillion bytes of data a day.


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IoTC Polls of the Week



NEW: IoT Jobs Board

Sr. Marketing Manager – New Business (San Francisco). This is a high visibility role on a quickly growing business that will be responsible for driving the strategy and execution for one of Indiegogo’s most central partners.
August Home Inc., has open/expansion roles in Engineering, Sales & Marketing, and Product Management. Please email jobs@august.com or contact Dina Zaarour for more info.  Click here for job postings
b8ta is looking for a driven, high-energy professional with strong business and technical aptitude to join our team as Partnerships Manager. In this role, you will be part of a dynamic, fast-paced team that supports b8ta’s growth, helping us sell the b8ta experience, expand our in-store product offering, and grow our roster of partners.


Updates from our Members

IBM and The Weather Company unveil groundbreaking new Mesh Network Alerts to under-served communities, even without Internet. 
 Nielsen and AT&T agree on multi-year deal to use set-top box viewing data for ratings measurement.
 Nielsen announced on February 1st, that it has completed its acquisition of Gracenote, the industry's leading media and entertainment metadata provider.
 Nielsen announced that it has been granted accreditation by the Media Rating Council (MRC) for its inclusion of digital measurement in the TV ratings.


Learn More about the IoTC

More information on the Internet of Things Consortium is available at our website. To find out about becoming a member and participating with the IoTC, click here to Join Us or email marketing@iofthings.org.
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