May 2019
Featured Interview: Jerry Summers, County Judge Executive, Bullitt County, Kentucky
Each month the Journal brings you an interview with a leading member of the travel industry, with a mix of individuals in various roles in and outside of Kentucky. This month we are honored to feature Judge Jerry Summers, County Judge Executive of Bullitt County, a past chair of the KTIA Board of Directors and a recipient of KTIA’s Mangeot-Oaken Award for Distinguished Service.
Full interview here.

New research: how generation Alpha influences family trip decisions 
Every year a new generation introduces itself and all the particular needs we need to be aware of. Next on the list is generation Alpha, born after 2010, but already influencing where the family travels. Placing 'fun' as the top priority, Kentucky has a lot to offer Alpha and their fellow family members. Capture Alpha's attention now for a strong future of repeat visits. 
Link here


Tailoring the user experience: Personalization, customization or individualization?
Personalization is a trending topic for 2019, spanning across experience-based industries and businesses. Ultimately 'personalization' can be summed up as user experience. To successfully prioritize user experience within your marketing strategy, it's important to breakdown the three approaches including personalization, customization and individualization. Learn more about each and how you can strengthen your guests' experiences by adopting a model that works for you. 
Link here

TikTok 101: understanding the rapidly growing social network
A new social platform is on the rise with users growing at a pace not seen since Snapchat. TikTok - "the world's leading destination for short-form mobile videos" - has already been downloaded over one billion times. Learn more about this growing platform to determine if it fits into your marketing strategy. 
Link here

How to promote your Instagram: 13 ways that actually work
Instagram's reach continues to grow, especially for the tourism industry. From sparking interest, to driving traffic for purchase, the photo-based social channel is a clear touchpoint for many users' path to purchase. To effectively garner interest among users, you must first establish a base audience that has the ability to grow. Here are some tips and tricks on promoting your page for stronger performance. 
Link here

Conversion rate optimization: the most important factors your hotel needs to know about
Looking to improve your hotel conversation rate (the percentage of people who visit your site and meet the desired goal)? Walk through this step-by-step outline of the various factors that impact conversation rate to help identify goals, the right strategy for implementation and how best to measure performance for success. This thorough article does an impeccable job of detailing the process while factoring in specific challenges related to the hotel and travel industry. 
Link here

Where will hotel marketing be one year from now? 
Marketing trends are changing at an unprecedented rate, requiring those in the field to look ahead much further than before. To be successful in 2020, we must prepare now - especially as it relates to meeting guest expectations. Travel ahead and learn the importance of balancing digital upgrades with human interactions, how threats can become partners and much more. 
Link here

LinkedIn publishes new guide on what to post on the platform [Infographic]
For sales and leadership, LinkedIn is a goldmine for identifying potential customers and partners. It can also be a great place for finding possible media when you've exhausted your normal channels. In order to successfully leverage this (often overlooked) platform, you first must build out a strong profile, which can be a resource for those sought-after partners you desire. Follow this newly released infographic to make sure you are effectively using the tools LinkedIn offers for stronger results. 
Link here

The Kentucky Travel Industry Association (KTIA) represents and serves the interests of Kentucky’s travel industry through four service cornerstones:  advocacy, education, information and business development. The approximately 800 organization and individual members include attractions, convention & visitor bureaus, hotels, restaurants, state government agencies, universities, media and industry suppliers. KTIA’s commitment to our members is that we will work tirelessly to protect and promote their interests and to serve their needs, and along the way they will experience the KTIA culture – a blend of friendliness, professionalism and mutual support.

Editor: Scottie Ellis 
Copyright © 2019 Kentucky Travel Industry Association, All rights reserved.

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