eSports iQ #142 - 02/09/2021
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ISSUE #142
Premium insight into the esports industry
The 2021 Guide to Esports Influencer Marketing

The rapid growth of electronic sports (esports) is changing the face of digital entertainment. Similar growth of digital media has also enabled influencers to flourish in about every major category imaginable.

These two mega-trends have given birth to the notion of esports influencers: popular gaming personalities who attract large online followings and empower a refreshing communication vehicle.

So how do you find these influencers, and how do you empower them to speak on your behalf? That’s what this report covers, plus:

  • Challenges marketers face when it comes to esports
  • How to use eSports iQ audience analytics to find influencers and activate brand ambassadors
  • Brands that have successfully leveraged the right esports influencers
  • Why brands don’t need sponsorship to leverage influencer marketing to generate amazing results

The report is available in multiple formats for reading convenience. Choose the format that works for you and enjoy!


Click here to open and read the report (PDF format) on whatever device you choose (Desktop, Tablet or Smartphone), whenever you want to read it.

Read online

The report is available in four parts for easy reading:

Part 1 of 4 - Understanding the relationship between esports and video games 

Part 2 of 4 - The power of personality and how artificial intelligence (AI) helps marketers

Part 3 of 4 - How to integrate engage influencers and brand ambassadors

Part 4 of 4 - Dealing with demographics and concluding thoughts


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