"The most pivotal moments in people's lives revolve around emotions. Emotions make stories powerful."
-- Brandon Stanton
Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect of building an emotional connection with digital sport fans is moving more brand marketers into action.
In that light, we previously measured brand engagement among Team SoloMid fans. This time around, let's analyze how Overwatch League (OWL) fans feel about the brands they engage with.
The goal is a data-driven approach to answering the following:
Is there a positive emotional link between audience and brand sponsors?
Do fans express more love towards endemic or non-endemic brands?
How well do non-OWL sponsors fare?