We've been quietly at work for the past 6 months.
Our goal: Engineer a software platform that uncovers hidden insights about esports audiences.
Our perspective: Viewership and content consumption measurement are surface-level insights. Likewise, survey-based data treats esports like a homogenous group and misses key details.
It's unique groups of people - who play and watch games - that make esports. You have to understand key nuances across these segments to capture the opportunity.
So we developed an insights platform that uses social data to shed light on the personality, consumer preferences and interests of hard-to-reach esports audiences.