To provide a data-driven perspective, we put our eSports iQ analytics engine to work.
The task: Transform social data points from 100,000+ fans and supporters of five leading esports organizations – Cloud9, Fnatic, Team Liquid, TSM, OpTic.
Approach: Utilize IBM Watson AI to determine the percentage of positive, non-endemic brand sponsor mentions.
The result: Key insight into how well these organizations – valued at an average of $202 million according to Forbes – deliver positive reactions for non-endemic sponsors. See visual below.