eSports iQ #145 - 07/19/2021
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ISSUE #145
Premium insight into the esports industry
Esports Storytelling for Brands and Marketers

The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is particularly relevant in the world of esports – full of digitally-savvy, hard-to-reach consumers. 

Fortunately, storytelling is a breakthrough brand marketing tool for connecting with audiences across the world. This powerful mode of communication wraps commercial messages inside an emotional package with sticking power.


So, how do you tell great esports marketing stories? That’s what this report covers, plus:

  • Why storytelling is an effective mode of communication
  • How to emotionally connect with esports audiences
  • Must-haves for effective storytelling
  • Brands that have successfully created esports marketing stories
  • The importance of story-driven partnerships

Click here to read the entire report (PDF format)

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