Prediction: Overwatch will develop as a crossover esport
Justification: The game features strikingly similar levels of engagement among CSGO (21.5%), DOTA2 (23.4%) and League of Legends (24%) fans. This is a strong indicator for general appeal within other competitive gaming enthusiasts.
Prediction: Overwatch will recycle viewers from other competitive titles
Justification: Followers of the aforementioned esports are 20% more likely (on average) to consume Overwatch content than any other game. OWL viewership can benefit by relation.
Prediction: Europe will emerge as a key strategic region
Justification: Overwatch has strong traction among League esports fans. Should the EU LCS continue to struggle, OWL is well positioned to fill the void.