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eSports iQ #109 - 01/17/18
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Issue #109
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Three Overwatch League Predictions to Watch

The Overwatch League (OWL) is off and running. Last week's buzz included news of a reported $90M broadcast deal with Twitch. Plus, according to TechCrunch, the opening weekend registered 425,000 peak viewers

However, with the 2018 season of League of Legends and ELeague's Boston Major also happening this month, Blizzard's esports product certainly isn't the only game in town. 

Ultimately, as pundits have noted, investment in the OWL was prioritized over building a strong community

The reality

The OWL faces a clear challenge in converting buzz into dedicated fandom and viewership. While features like city-based teams and connections to traditional sports properties – via franchise ownership groups – will help greatly. 

Near term success largely depends on the general appeal of Overwatch content.  

With that in mind, let's take a closer look at the data.

Objective: Gain insight into dimensions of Overwatch demand and interest. 

Approach: Profile the social media footprint for 9,000 English-speaking esports fans across CSGODOTA2, and League of Legends (3,000 per game).  


Here's what you should know: 

Data-driven predictions

Prediction: Overwatch will develop as a crossover esport  

Justification: The game features strikingly similar levels of engagement among CSGO (21.5%), DOTA2 (23.4%) and League of Legends (24%) fans. This is a strong indicator for general appeal within other competitive gaming enthusiasts.  
 


Prediction: Overwatch will recycle viewers from other competitive titles  

Justification: Followers of the aforementioned esports are 20% more likely (on average) to consume Overwatch content than any other game. OWL viewership can benefit by relation.
 


Prediction: Europe will emerge as a key strategic region 

Justification: Overwatch has strong traction among League esports fans. Should the EU LCS continue to struggle, OWL is well positioned to fill the void. 

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