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Award-winning #EndDemand fake escort site campaign confronts sex buyers with reality
Dear partners and friends,
Our French members Mouvement du Nid teamed up with lead advertising agency McCann Paris to create “Girls of Paradise”. This fake escort site advertised real women, but when clients called or chatted online to “buy a prostitute”, they were informed the women had been murdered or severely injured by their pimps or johns.
The experience forced sex buyers to confront the epidemic of violence underpinning sex trafficking, which is kept in the shadows for the sake of their “user-friendly experience”.