Girls of Paradise: 
WATCH and SHARE the case study video now!

Award-winning #EndDemand fake escort site campaign confronts sex buyers with reality

Dear partners and friends,
Our French members Mouvement du Nid teamed up with lead advertising agency McCann Paris to create “Girls of Paradise”. This fake escort site advertised real women, but when clients called or chatted online to “buy a prostitute”, they were informed the women had been murdered or severely injured by their pimps or johns.

The experience forced sex buyers to confront the epidemic of violence underpinning sex trafficking, which is kept in the shadows for the sake of their “user-friendly experience”.
Spread the word - watch & share the video:
Donate to CAP International
You can help end the cyclical violence of trafficking and prostitution by making a donation to CAP International. If you live in the U.S., you can make a tax-deductible donation
Gold Clio Award winner
Girls of Paradise won the prestigious Gold Clio Award for innovative and creative communication. The ceremony will take place 28 September at 8pm at the Natural History Museum in New York City.
Spread the word
Share the video on Twitter and Facebook using #WouldYou and #EndDemand:

Press release
Award winning murdered escorts campaign highlights sex buyers’ (and websites’) responsibility in fueling sex trafficking
Available in English / Disponible en español 
Copyright © 2016 Coalition for the Abolition of Prostitution, All rights reserved.

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