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Press release
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Montreal, August 9, 2016 – Next August 29th, MusiMax becomes MAX, the new television destination for TV show and movie fans! A property of Groupe V Média, the network will present high quality, state-of-the-art and vibrantly entertaining specialty programming that will appeal to a diversified viewing audience.
 
From MusiMax… to MAX!
The launch of MAX is the end result of a long process, explains Maxime Rémillard, President and CEO of Groupe V Média: "When we acquired MusiquePlus and MusiMax in 2014, it seemed quite obvious to us that there was no room in the Quebec market for two music channels. That’s why we decided to realign MusiMax. We envisioned a channel that was bold, distinctive and refined with content that was complementary to the other Groupe V Média properties.  And that’s how MAX came about. After months of hard work putting together an outstanding product from every viewpoint, the entire team is proud and excited to be launching the newest family member on August 29th."
 
A few days ahead of the official launch, here's a peak at some of the titles that will be presented on MAX. To start, the popular series The People v. O.J. Simpson: American Crime Story on the controversial and highly-publicized trial of the football star starring Cuba Gooding Junior. With 22 Emmy Award nominations, The People v. O.J. Simpson: American Crime Story could overtake the popular series, Game of Thrones. MAX will also present the much-anticipated return of the X-Files. This new release will be followed by the best episodes of the original X-Files series. Special Agents Mulder and Scully will return to active duty to the delight of the show’s many many fans. Chicago Med, a spinoff of Chicago Fire and Chicago P.D., will also be presented on MAX as well as the sexy and intriguing Lucifer. A couple of excellent British television series are part of the MAX lineup: Happy Valley, an award-winning detective series and Casual Vacancy from the renowned author JK Rowling. On the movie side, the schedule includes an impressive list of award-winning, blockbuster films that viewers will want to watch or rewatch.  Viewers will be treated to big name premieres such as Jean-Marc Vallée’s Wild with Reese Witherspoon.
On August 29, MusiMax becomes Max!
State-of-the-art programming that stands apart
For Jacques Mathieu, General Manager, Content and Media Development for Groupe V Média, MAX will quickly become a must for all TV series and movie fans. "By tuning into MAX, viewers can escape and be entertained watching the most popular series currently on air, movie premieres or classics of all genres. MAX will present high-quality programming that will appeal to both male and female audiences. One thing is certain: there will be something for everyone on MAX! "

Free Preview
In order to enable everyone to discover MAX, the channel will be descrambled from August 29th to September 25th.
 
New channel, new look
The launch of a new channel with new programming normally entails a new brand image! With a visual style that is both modern and distinctive, the new MAX identity, developed in collaboration with Montreal’s Bob Agency, reflects its refinement perfectly, without turning away from its past focus on entertainment.  The agency also ensured the design and artistic direction of the network’s new advertising campaign for the 2016-2017 programming launch. The campaign, which will be deployed in the coming weeks, will be prominently featured on billboards, television, in movie theatres and the web.
 
Next August 29th, MAX will be giving Quebecers an eyeful. Be there!
The details of the 2016-2017 MAX programming schedule will be revealed at the Groupe V Média programming launch next August 23rd.
 
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Information and interviews:
Guylaine O’Farrell / gofarrell@groupevmedia.ca / 514-284-2222, ext. 2249 / 514-710-7546

 
About Groupe V Média
Groupe V Média is a Quebec company operating in the entertainment industry. It owns V, a French-language television network and two specialty television networks, MusiquePlus and MAX as well as several digital platforms such as the 25Stanley sports blog.
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Copyright © 2016, Groupe V Média, All rights reserved.






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