October 13, 2020
Alameda County Moves to Orange Tier

The Alameda County Public Health Department today announced that Alameda County is now in the Orange (3rd) Tier of the color-coded four-tier Blueprint for a Safer Economy. The movement is a result of meeting the State's metrics for at least two weeks with decreased case and positivity rates. Although Alameda County is allowed to open additional sectors with restrictions in the Orange Tier, a more measured approach will be taken to proceed slowly, therefore no Orange Tier activities are permitted in Alameda County at this time. See PRESS RELEASE

The County had previously paused on State-approved Red Tier openings and is now preparing to update the local Health Order to permit additional activities during the week of October 26. These activities will include:

  • Indoor dining up to 25% capacity or less than 100 people, whichever is less
  • Indoor worship services up to 25% capacity or less than 100 people, whichever is less
  • Indoor theaters up to 25% capacity or less than 100 people, whichever is less
  • Expansion of indoor retail and malls at up to 50% of capacity and permitting limited food courts

Businesses should refer to the County's Guidance and Resources to support safe opening. As COVID-19 still poses a substantial risk to Alameda County residents and workers, the updates to the Health Officer Order represent a phased approach to opening to avoid dramatic increases in disease transmission and re-closures. Visit Alameda County Public Health Department's (ACPHD) Shelter in Place webpage for the latest information.
See Approved Open & Closed Businesses

A Weekend on Main Continues Through November 1

There are a few weekends remaining for A Weekend on Main which provides downtown restaurants, retail, and other businesses the opportunity to expand their business footprint onto Main Street. The street closure begins Friday afternoons and continues through Sunday evenings. 

While it is encouraged that the community supports all businesses during this time, it is crucial to continue sharing the message that mask coverings are required. Combined with physical distancing of at least 6 feet and frequent handwashing, face coverings can slow the spread of COVID-19. See Alameda County's Face Covering Order guidelines. Mask On Pleasanton!

Close to $1 Million Approved to Assist
Pleasanton Businesses

The City of Pleasanton has approved nearly $1 million to assist over 100 Pleasanton businesses as part of the Business Support Fund loan program. Qualifying businesses are encouraged to apply at

Calling All Tri-Valley Restaurateurs

The California Restaurant Association in partnership with the Pleasanton Downtown Association and Livermore Downtown Inc. is hosting a virtual round table on Wednesday, October 21 at 9:00 am to discuss the current state of affairs relating to state and local indoor restaurant reopening protocols, prospects for legislative relief, and how restaurateurs can join in the efforts. All Dublin, Pleasanton, and Livermore restaurateurs are invited to attend. REGISTER HERE 

Pleasanton Chamber of Commerce 2025 Forum

The Pleasanton Chamber of Commerce is hosting its October Pleasanton 2025 Forum to discuss Diversity, Equity, and Inclusion in the Workplace on Wednesday, October 14 at 7:30 am. Representatives from Robert Half, Chevron, Sensiba San Filippo, and the City of Pleasanton will lead the discussion and share perspectives from their industry. All are welcome to join! See Zoom meeting details HERE

Free Business Webinars
Wednesdays, 10:30 - 11:30 am
COVID-19 Small Business Update and Q&A
Hosted by NorCal Small Business Development Center (SBDC)Registration

Wednesday, October 14, 2020, 11:00 am - 1:00 pm 
Basic Resources and Tools in a COVID-19 World
Hosted by NorCal Small Business Development Center (SBDC) | Registration

Wednesday, October 14, 2020, 3:00 - 5:00 pm
Branding through Authenticity: How Being You is Becoming the Best Way to Market
Hosted by NorCal Small Business Development Center (SBDC) | Registration

Wednesday, October 21, 10:00 am
Increase Revenue During this Economic Downturn
Hosted by Alameda Chamber | Registration

Mondays & Wednesdays, October 19 - November 18, 5:30 - 7:30 pm
Food Entrepreneurial Training Academy: A FREE 10-part Series for those thinking of launching a food product or opening a restaurant/cafe
Hosted by the Alameda County SBDC and the Alameda County Community Development Agency | Registration

City of Pleasanton COVID-19 Business Support

Stay informed! Bookmark the City's
COVID-19 Business Support page to obtain useful information at We are monitoring information related to COVID-19 and will update this page with relevant changes. 

Stay Connected

This newsletter is brought to you by the City of Pleasanton to keep our business community informed during the COVID-19 pandemic. 

To adhere to the Alameda County Public Health Department’s order to shelter in place, City of Pleasanton offices are temporarily closed and City government meetings have been suspended. The Permit Center located at 200 Old Bernal Avenue is open for limited in-person appointments. Visit the Permit Center webpage for more information. You may contact our staff at or leave a message at (925) 931-5042.

Catch up on past newsletters:
COVID-19 Business Resources Newsletter October 2, 2020 Edition
COVID-19 Business Resource Newsletter September 22, 2020 Edition[UNIQID]

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