November 24, 2020
Thank You Pleasanton Businesses

Our businesses are what makes our community unique and we are thankful that you are in Pleasanton! As we enter the holiday season, it's more important than ever for the Pleasanton community to Support Local. We ask your help to encourage customers to shop, dine, support, and stay local this holiday season. Small Business Saturday, the Saturday after Thanksgiving, has traditionally been a day to celebrate small businesses. Whether your business plans to do something BIG on Small Business Saturday or promote Support Local throughout the holiday season, the City encourages all businesses to be included on Pleasanton's Open for Business site. If you are not currently listed, visit the website and click on +List My Business. Listed businesses are able to customize their profile to include specials, business hours, and more. We will promote the Open for Business site on inPleasanton social media channels. Follow on Facebook, @inPleasantonCA on Twitter, and @inpleasanton on Instagram and we'll follow your business back and help promote your business with tags, photos, and posts.

*Share the Support Local message at your business and post the Support Local flier. Download HERE and print.

Downtown Pleasanton's Shop Small,
Support Local Campaign

In partnership with the City of Pleasanton, the Pleasanton Downtown Association (PDA) launched Shop Small, Support Local – a campaign which highlights the importance of supporting local businesses and highlights downtown businesses with special offerings this holiday season. Downtown Pleasanton businesses are encouraged to sign up HERE to be included on their website and receive Pleasanton tote bags to hand out to customers. Shop Small, Support Local mugs are also for sale at Towne Center Books and online for $12.99. Proceeds from the mug sales will be reinvested into Downtown Pleasanton. For more information, visit the PDA website.

Photo: Gourmet Works, 420 Main Street

Over $1 Million Approved to Assist
Pleasanton Businesses

The City of Pleasanton has approved over $1 million to assist more than 100 Pleasanton businesses as part of the Business Support Fund loan program. Qualifying businesses are encouraged to apply at

Alameda County CARES Grant
Applications Accepted until November 30, 2020, 11:30 pm

Alameda County CARES grants are in response to the economic, health and safety impacts of the COVID-19 pandemic. The program, authorized by the Alameda County Board of Supervisors, redirects $5 million in CARES Act funds to provide eligible businesses a one-time grant of $5,000. For eligibility requirements and to apply, click HERE.

California Rebuilding Fund
The California Rebuilding Fund, a new program supported by the California Infrastructure and Economic Development Bank (IBank) is now accepting applications. Loans of up to $100,000 with a fixed rate of 4.25% will help small businesses retool, rebuild, and reopen with affordable credit.
The California Rebuilding Fund is a loan program to support California's small businesses-especially those located in economically disadvantaged and historically under-banked areas of the state. Businesses who employed 50 or less full-time equivalent employees (FTEs) and had gross revenues of less than $2.5 million in 2019 are eligible to apply.
To apply, small business owners will fill out a short pre-application before they are potentially matched with a community lender. If matched, the lender will assist the business owners with the application and provide free advisory support. More information and the pre-application link are provided at
Free Business Webinars
Wednesdays, 10:30 - 11:30 am
COVID-19 Small Business Update and Q&A
Hosted by NorCal Small Business Development Center (SBDC)Registration

Wednesday, December 2, 10:00 am
Financial Management 101: Short, Mid and Long Term Planning During COVID
Hosted by Community Vision Capital and Consulting | Registration

Tuesday, December 8, 1:30 pm
How to Manage and Forecast Cash Flow
Hosted by Northern CA SBDC | Registration

NorCal Small Business Development Center (SBDC) Q&A Recordings | Webinar Calendar on various topics (Marketing & Social Media during COVID-19, Relaunch Plan, Disaster Loan Funding Support)
City of Pleasanton COVID-19 Business Support

Stay informed! Bookmark the City's
COVID-19 Business Support page to obtain useful information at We are monitoring information related to COVID-19 and will update this page with relevant changes. 

Stay Connected

This newsletter is brought to you by the City of Pleasanton to keep our business community informed during the COVID-19 pandemic. 

To adhere to the Alameda County Public Health Department’s order to shelter in place, City of Pleasanton offices are temporarily closed and City government meetings are limited. The Permit Center located at 200 Old Bernal Avenue is open for limited in-person appointments. Visit the Permit Center webpage for more information. You may contact our staff at or leave a message at (925) 931-5042.

Catch up on past newsletters:
COVID-19 Business Resources Newsflash November 20, 2020
All Newsletters[UNIQID]

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