November 13, 2020
Alameda County Pauses Further
Reopening of Activities

The Alameda County Health Care Services Agency released a statement that given recent increases in the COVID-19 case rate in Alameda County and the State, it has temporarily paused plans for additional openings and activities, and anticipates moving back into a more restrictive tier, based on the State's Blueprint for a Safer Economy.
See Press Release

In recent weeks, Alameda County has seen increases in both COVID-19 case rates and hospitalizations. The County's daily new cases per 100,000 people has risen from a low of 3.4 to 4.9. It is expected that the County will move back into the Red Tier soon, and possibly all the way back into the Purple tier, if the current trends continue. 

As the holidays near, the County advises all residents to exercise extreme caution and to continue wearing face coverings whenever you leave home and stay 6 feet apart. Employees should wear masks and remind patrons that masks are required to enter their business. When dining, masks should stay on at the table except when eating or drinking. It is also advised to stay home if you are ill and wash hands frequently.
See Bay Area Guidance on Holiday Gathering and Travel

Shop Small - Support Local Campaign Kicks Off
in Downtown Pleasanton

Photo: Prim Boutique, 520 Main Street

In partnership with the City of Pleasanton, the Pleasanton Downtown Association presents Shop Small, Support Local – a campaign to encourage the Pleasanton community to shop, dine and visit local this holiday season. The campaign emphasizes the importance of supporting small businesses, especially now as many business sectors are open with limited capacity restrictions, and as the holiday season nears. 

Downtown Pleasanton businesses are encouraged to participate and promote the Shop Small - Support Local campaign! A Social Media kit to promote your business during the campaign and custom Pleasanton totes to distribute to the community are available for participating businesses. Downtown Pleasanton businesses are encouraged to sign up as soon as possible - sign up HERE.

Over $1 Million Approved to Assist
Pleasanton Businesses

The City of Pleasanton has approved over $1 million to assist more than 100 Pleasanton businesses as part of the Business Support Fund loan program. Qualifying businesses are encouraged to apply at

City Accepting Applications for
Downtown Pop-Up Program

The City has created a NO FEE temporary administrative process to allow downtown businesses the opportunity to expand outdoor dining and display areas into the right-of-way while maintaining appropriate social distancing requirements consistent with activities allowed by the Alameda County Health Order. Visit the City of Pleasanton Planning Department website to review the Downtown Pop-Up guidelines and access the permit application.

Free Business Webinars
Wednesdays, 10:30 - 11:30 am
COVID-19 Small Business Update and Q&A
Hosted by NorCal Small Business Development Center (SBDC)Registration

Tuesday, November 17, 10:30 am - 12:00 pm
Women Uplifting Women - Small Business Roundtable
USC Civic Engagement | Registration

Wednesday, November 18, 8:00 am
Strategies for Black Entrepreneurs to Grow and Expand
Hosted by Small Business Majority | Registration

Wednesday, November 18, 11:00 am - 12:00 pm
Top Strategies for Mitigating COVID-19’s Toll on the Economy
Hosted by AMBayArea & CMTC | Registration

Thursday, November 19, 2020, 3:00 - 5:00 pm
Post COVID-19 Business Imperatives
Hosted by Alameda County SBDC | Registration

NorCal Small Business Development Center (SBDC) Q&A Recordings | Webinar Calendar on various topics (Marketing & Social Media during COVID-19, Relaunch Plan, Disaster Loan Funding Support)
City of Pleasanton COVID-19 Business Support

Stay informed! Bookmark the City's
COVID-19 Business Support page to obtain useful information at We are monitoring information related to COVID-19 and will update this page with relevant changes. 

Stay Connected

This newsletter is brought to you by the City of Pleasanton to keep our business community informed during the COVID-19 pandemic. 

To adhere to the Alameda County Public Health Department’s order to shelter in place, City of Pleasanton offices are temporarily closed and City government meetings have been suspended. The Permit Center located at 200 Old Bernal Avenue is open for limited in-person appointments. Visit the Permit Center webpage for more information. You may contact our staff at or leave a message at (925) 931-5042.

Catch up on past newsletters:
COVID-19 Business Resources Newsletter November 2, 2020 Edition
All Newsletters[UNIQID]

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