September 3, 2020
Hair Salons and Barbershops to Opens Indoors Effective Friday, September 4
The Alameda County Health Officer has issued a revision to the Shelter in Place Order effective Friday, September 4, 2020, which aligns with a limited selection of the State’s Purple Tier permitted activities. The State recently introduced a color-coded four-tier Blueprint for a Safer Economy and altered requirements for some businesses and activities. Alameda County is in the Purple Tier and can be more restrictive than the State. Press Release
The County’s revised order allows for the following to operate indoors beginning on Friday, September 4, 2020: The County also provided clarification on the following allowed operations:
  • Retail stores at 25% capacity limit, and grocery stores at 50% capacity limit.
  • Indoor Shopping Centers at 25% maximum capacity and continued mandatory closure of food courts and public congregation points. Retail and Shopping Center Guidance.
  • Outdoor dance classes as part of outdoor non-contact fitness classes.
  • Mini-golf, batting cages, driving ranges, and kart racing, as allowed by the State’s Family Entertainment Center Guidance. 
Other activities that may be allowed in the Purple Tier by the State are still not permitted in Alameda County at this time. See Approved Open and Closed Businesses in Alameda County. PDF
Resources for businesses, schools, and organizations to plan for safe, modified reopening are available HERE.
Nail salons, waxing, skin care and non-medical massages are allowed to operate outdoors only. Services that require a client to remove their face covering, including eyebrow threading and waxing and eyelash treatments are not permitted at this time. Tattoo, piercing, and electrolysis businesses are not allowed to operate indoors or outdoors. Reopening Guidance
Allowed businesses that want to use outdoor space are asked to complete a no-fee application available at Planning Department and submit
A Weekend on Main Extended Through November 1
In continued support for downtown restaurants, retail, and other businesses, the weekend Main Street closures are extended through November 1, to allow downtown merchants the opportunity to expand their business footprint. Main Street will be closed every Friday afternoon through Sunday evening starting at 2 pm Fridays and ending at 8 pm Sundays.
Updated Business Support Fund
Accepting Applications

The Pleasanton Business Support Fund program provides zero-interest, short term loans for independently or locally-owned Pleasanton businesses that have been adversely affected due to COVID-19. Businesses are eligible for loan amounts as follows:

  • $10,000 loan amount ($10,800 in downtown) for micro-enterprise businesses employing 2-10 employees
  • $20,000 loan amount ($21,600 in downtown) for businesses employing 11-25 employees 

Businesses that have previously been approved may request to borrow the higher amounts. Please contact the Economic Development Department at to request the increased loan amount. New applicants can apply HERE.

For more information on program eligibility requirements and to apply for the Pleasanton Business Support Fund, click HERE.

Free Business Webinars

Mondays/Wednesdays, 10:30 - 11:30 am
COVID-19 Small Business Update and Q&A
Hosted by NorCal Small Business Development Center (SBDC) | Registration
Wednesdays/Thursdays, 11:00 am
Overview of SBA Disaster and Non-Disaster Loan Programs
Hosted by SBA San Francisco District Office | Registration
Friday, September 4, 11:00 am
Basic Resource and Tools in a COVID-19 World
Hosted by Northern CA SBDC | Registration
Wednesday, September 9, 9:30 am
Bankruptcy Alternatives in a Pandemic Environment
Hosted by Manex Consulting | Registration
Wednesday, September 16, 2020, 9:00 - 10:00 am
SBA Reconsideration Process for COVID-19 Economic Injury Disaster Loans
Hosted by SBA Tennessee District Office | Registration
City of Pleasanton COVID-19 Business Support

Stay informed! Bookmark the City's
COVID-19 Business Support page to obtain useful information at We are monitoring information related to COVID-19 and will update this page with relevant changes. 

Stay Connected

This newsletter is brought to you by the City of Pleasanton to keep our business community informed during the COVID-19 pandemic. 

To adhere to the Alameda County Public Health Department’s order to shelter in place, City of Pleasanton offices are temporarily closed and City government meetings have been suspended. The Permit Center located at 200 Old Bernal Avenue is open for limited in-person appointments. Visit the Permit Center webpage for more information. You may contact our staff at or leave a message at (925) 931-5042.

Catch up on past newsletters:
COVID-19 Business Resource Newsletter August 28, 2020 Edition[UNIQID]

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