November 20, 2020
State Issues Limited Stay at Home Order
to Slow Spread of COVID-19

Beginning Saturday, November 21 at 10 PM

Due to an unprecedented, rapid rise of COVID-19 cases across California, the Governor and the California Department of Public Health (CDPH) announced a limited Stay at Home Order requiring that non-essential work and gatherings stop between 10 pm and 5 am in counties in the Purple Tier. Alameda County is currently in the Purple Tier of the State's Blueprint for a Safer Economy.

The order will be in effect starting at 10 pm Saturday, November 21, and remain in effect until 5 am December 21.

The order does not prevent restaurants from operating after 10 pm for takeout and does not prevent people from going to the grocery store or pharmacy for essential needs. It does restrict interactions with people outside of their own households for non-essential activities or social gatherings. The CDPH stated that these immediate actions will help reduce community spread, protect individuals at higher risk of severe illness or death from COVID-19, and prevent the state's health care delivery system from becoming overwhelmed. 

Alameda County CARES Grant
Applications Accepted until November 30, 2020, 11:30 pm

Alameda County CARES grants are in response to the economic, health and safety impacts of the COVID-19 pandemic. The program, authorized by the Alameda County Board of Supervisors, redirects $5 million in CARES Act funds to provide eligible businesses a one-time grant of $5,000. For eligibility requirements, restrictions, and to apply, click HERE.

Updated County Industry Guidelines
Outdoor Dining, Shopping/Retail Centers, Places of Worship

The Alameda County Health Care Services Agency has updated industry-specific guidance based on Purple Tier restrictions, effective November 18.

With indoor dining restricted, restaurants will rely heavily on takeout and outdoor dining. Please review the County's Outdoor Restaurant Operating Procedures. Below are specific restrictions on umbrellas, canopies, and other shade structures.

If approved, umbrellas, canopies, and other shade structures must:

  1. Be minimally open on three sides to allow for the free flow of air through the space or;
  2. Have two (2) one-half walls or "pony walls" of no more than four (4) feet in height and no more than one (1) solid wall or;
  3. Have two (2) canopy mesh side walls and no more than one (1) solid wall.
Temporary Outdoor Dining and Displays City Approval
The City has created a no fee temporary administrative process to allow Pleasanton businesses to set up outdoor dining and display areas into the right-of-way in downtown and outdoor areas including sidewalks, parking lots or other required open space areas, within private property, both in downtown and other areas in Pleasanton. Temporary tents over 700 square feet (no sides) require a permit from the Livermore-Pleasanton Fire Department. Applicants can visit the Planning Department webpage to review the guidelines and access the application, including information on temporary tents. 
Support Local in Pleasanton

To support the Pleasanton business community, the City is promoting the Support Local message throughout Pleasanton, encouraging our residents to support Pleasanton businesses by shopping, dining, and visiting local this holiday season and beyond. If your business is not already on Pleasanton's Open for Business site, visit the website and click on List My Business. Listed businesses are able to include details regarding specials, business hours, and more.

Downtown Pleasanton's Shop Small,
Support Local Campaign

In partnership with the City of Pleasanton, the Pleasanton Downtown Association (PDA) launched Shop Small, Support Local – a campaign which highlights the importance of supporting local businesses and highlights downtown businesses with special offerings this holiday season. Downtown Pleasanton businesses are encouraged to sign up HERE to be included on their website and receive Pleasanton tote bags to hand out to customers. Shop Small, Support Local mugs are also for sale at participating retailers and the PDA office for $12.99. Proceeds from the mug sales will be reinvested into Downtown Pleasanton. For more information, visit the PDA website.
Photo: Good Common Sense Naturals, 614 Main Street

Free Business Webinars
Wednesdays, 10:30 - 11:30 am
COVID-19 Small Business Update and Q&A
Hosted by NorCal Small Business Development Center (SBDC)Registration

Monday, November 23, 11:00 am
Holiday Marketing: Increase your Sales this Season
Hosted by West Business Development Center | Registration

Tuesday, December 8, 1:30 pm
How to Manage and Forecast Cash Flow
Hosted by Northern CA SBDC | Registration

NorCal Small Business Development Center (SBDC) Q&A Recordings | Webinar Calendar on various topics (Marketing & Social Media during COVID-19, Relaunch Plan, Disaster Loan Funding Support)

City of Pleasanton COVID-19 Business Support

Stay informed! Bookmark the City's
COVID-19 Business Support page to obtain useful information at We are monitoring information related to COVID-19 and will update this page with relevant changes. 

Stay Connected

This newsletter is brought to you by the City of Pleasanton to keep our business community informed during the COVID-19 pandemic. 

To adhere to the Alameda County Public Health Department’s order to shelter in place, City of Pleasanton offices are temporarily closed and City government meetings have been suspended. The Permit Center located at 200 Old Bernal Avenue is open for limited in-person appointments. Visit the Permit Center webpage for more information. You may contact our staff at or leave a message at (925) 931-5042.

Catch up on past newsletters:
COVID-19 Business Resources Newsflash November 17, 2020
COVID-19 Business Resources Newsflash November 16, 2020

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