November 2, 2020
Shop Small - Support Local Campaign Kicks Off

In partnership with the City of Pleasanton, the Pleasanton Downtown Association presents Shop Small, Support Local – a campaign to encourage the Pleasanton community to shop, dine and visit local this holiday season. The campaign emphasizes the importance of supporting small businesses, especially now as many business sectors are beginning to open with limited capacity restrictions, and as the holiday season nears. The campaign will share why shopping local is vital, calling attention the valuable and distinct contributions small businesses make to our community and local economy. Shop Small, Support Local will celebrate small businesses ranging from retail stores and restaurants to fitness studios and salons, and everything in between.

Downtown Pleasanton businesses are encouraged to participate in the campaign by promoting the Shop Small - Support Local campaign. A Social Media kit to promote your business during the campaign and custom Pleasanton totes to distribute to the community are available for participating businesses. The Pleasanton Downtown Association will use social platforms with over 40K followers across media channels to support the campaign and highlight our small businesses in downtown Pleasanton. 
We hope you will join us to help promote Shop Small, Support Local this holiday season! Downtown Pleasanton businesses are encouraged to sign up as soon as possible - sign up HERE.

City Accepting Applications for
Downtown Pop-Up Program

The City has created a NO FEE temporary administrative process to allow downtown businesses the opportunity to expand outdoor dining and display areas into the right-of-way while maintaining appropriate social distancing requirements consistent with activities allowed by the Alameda County Health Order. Visit the City of Pleasanton Planning Department website to review the Downtown Pop-Up guidelines and access the permit application.

Close to $1 Million Approved to Assist
Pleasanton Businesses

The City of Pleasanton has approved nearly $1 million to assist over 100 Pleasanton businesses as part of the Business Support Fund loan program. Qualifying businesses are encouraged to apply at

Get Digital CA! 4-Part Bootcamp Series

Get Digital CA! is an initiative that promotes e-commerce adoption by small business owners and drives Californians to support small and local businesses online leading up to the holiday shopping season. The California Small Business Development Center and California Office of Small Business Advocate present Digital Bootcamp: A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.

There will be 5 different sessions to choose from:

  • Session A: Mondays, Nov 9, 16, 23, 30 @ 3:30pm -5:00pm
  • Session B: Tuesdays, Nov 10, 17, 24, Dec 1 @ 10:00 - 11:30 am
  • Session C: Wednesdays, Nov 11, 18, 25, Dec 2 @ 2:00 - 3:30 pm
  • Session D: Tuesdays, Nov 17, 24, Dec 1, 8 @ 1:00 - 2:30 pm
  • Session E: Wednesdays, Nov 18, 25, Dec 2, 9 @ 11:00 am - 12:30 pm
Learn more about Get Digital CA! at Boot Camp session descriptions and to register, click HERE.
Free Business Webinars
Wednesdays, 10:30 - 11:30 am
COVID-19 Small Business Update and Q&A
Hosted by NorCal Small Business Development Center (SBDC)Registration

Thursday, November 5, 2020, 8:00 - 9:30 am
Paycheck Protection Program (PPP) Tax Implications: Tax Considerations & Suggestions
Hosted by Hoge Fenton | Registration

Mondays & Wednesdays, October 19 - November 18, 5:30 - 7:30 pm
Food Entrepreneurial Training Academy: A FREE 10-part Series for those thinking of launching a food product or opening a restaurant/cafe
Hosted by the Alameda County SBDC and the Alameda County Community Development Agency | Registration

NorCal Small Business Development Center (SBDC) Q&A Recordings | Webinar Calendar on various topics (Marketing & Social Media during COVID-19, Relaunch Plan, Disaster Loan Funding Support)
City of Pleasanton COVID-19 Business Support

Stay informed! Bookmark the City's
COVID-19 Business Support page to obtain useful information at We are monitoring information related to COVID-19 and will update this page with relevant changes. 

Stay Connected

This newsletter is brought to you by the City of Pleasanton to keep our business community informed during the COVID-19 pandemic. 

To adhere to the Alameda County Public Health Department’s order to shelter in place, City of Pleasanton offices are temporarily closed and City government meetings have been suspended. The Permit Center located at 200 Old Bernal Avenue is open for limited in-person appointments. Visit the Permit Center webpage for more information. You may contact our staff at or leave a message at (925) 931-5042.

Catch up on past newsletters:
COVID-19 Business Resources Newsletter October 21, 2020 Edition
All Newsletters[UNIQID]

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