October 21, 2020
Alameda County Issues Press Release
for Additional Openings on October 23

Last week, the State announced that Alameda County entered the Orange Tier of the color-coded four-tier Blueprint for a Safer Economy. Alameda County has taken a measured pace to open or expand activities permitted, and based on stable indicators, the Alameda County Public Health Department is permitting the following Red and Orange tier activities as soon as Friday, October 23:

  • Indoor dining up to 25% capacity or less than 100 people, whichever is less (See Restaurant Operating Procedures)
  • Indoor worship services up to 25% capacity or less than 100 people, whichever is less
  • Indoor movie theaters up to 25% capacity or less than 100 people, whichever is less
  • Expansion of indoor retail and malls up to 50% of capacity and permitting limited food courts
  • Expansion of indoor gyms and fitness centers up to 25% capacity, but indoor pools are not permitted to open
  • Expansion of outdoor non-contact fitness classes up to 20 people including the instructor
  • Expansion of libraries up to 50% of capacity (The Pleasanton Library is not open; a reopening date will be announced when available.)
  • Indoor family entertainment centers may open that are naturally socially distanced, like bowling alleys and climbing wall, up to 25% capacity
  • Expansion of wedding and funeral services up to 25% of venue capacity or 100 people, whichever is less

Business must implement important COVID-19 safety measures. Please refer to the following Alameda County Public Health Department links for guidance:

City Accepting Applications for
Downtown Pop-Up Program

The City has created a NO FEE temporary administrative process to allow downtown businesses the opportunity to expand outdoor dining and display areas into the right-of-way while maintaining appropriate social distancing requirements consistent with activities allowed by the Alameda County Health Order. This new program will begin November 2, 2020 and businesses are encouraged to apply now. Please review the Downtown Pop-Up Guidelines for more information. To apply for this permit, complete the application and email to for processing.

Temporary tents over 700 square feet (no sides) require a permit from the Livermore-Pleasanton Fire Department. Please visit the Livermore-Pleasanton Fire Department website for more information.

Close to $1 Million Approved to Assist
Pleasanton Businesses

The City of Pleasanton has approved nearly $1 million to assist over 100 Pleasanton businesses as part of the Business Support Fund loan program. Qualifying businesses are encouraged to apply at

Feature Your Business on Pleasanton LIVE!

Pleasanton LIVE! is the Firehouse Arts Center's weekly livestream featuring a variety of artists and Pleasanton businesses. Season 2 plans are in the works and we are looking for Pleasanton businesses to participate. This is a great way to be involved in the community while sharing what your business is all about. Pleasanton LIVE! is streamed live every Thursday at 7 pm PST from YouTube. Visit to submit your interest.

Free Business Webinars
Wednesdays, 10:30 - 11:30 am
COVID-19 Small Business Update and Q&A
Hosted by NorCal Small Business Development Center (SBDC)Registration

Thursday, October 22, 2020, 11:00 am - 12:30 pm 
Pandemic Readiness for Manufacturers
Hosted by Alameda County Small Business Development Center | Registration

Friday, October 23, 2020, 11:00 am to 3:00 pm 
Streetsense: Re-Open Readiness Retail w/ Downloadable Guide 

Hosted by Alameda County Small Business Development Center | Registration

Tuesday, October 27, 2020, 3:00 - 5:00 pm
Business Development Strategy Checklist for Growth
Hosted by Alameda County Small Business Development Center | Registration

Friday, October 30, 2020, 3:00 pm to 5:00 pm
Reopening Personal Care Business Safely
Hosted by Alameda County Small Business Development Center | Registration

Mondays & Wednesdays, October 19 - November 18, 5:30 - 7:30 pm
Food Entrepreneurial Training Academy: A FREE 10-part Series for those thinking of launching a food product or opening a restaurant/cafe
Hosted by the Alameda County SBDC and the Alameda County Community Development Agency | Registration

City of Pleasanton COVID-19 Business Support

Stay informed! Bookmark the City's
COVID-19 Business Support page to obtain useful information at We are monitoring information related to COVID-19 and will update this page with relevant changes. 

Stay Connected

This newsletter is brought to you by the City of Pleasanton to keep our business community informed during the COVID-19 pandemic. 

To adhere to the Alameda County Public Health Department’s order to shelter in place, City of Pleasanton offices are temporarily closed and City government meetings have been suspended. The Permit Center located at 200 Old Bernal Avenue is open for limited in-person appointments. Visit the Permit Center webpage for more information. You may contact our staff at or leave a message at (925) 931-5042.

Catch up on past newsletters:
COVID-19 Business Resource Newsletter October 13, 2020 Edition
COVID-19 Business Resources Newsletter October 2, 2020 Edition[UNIQID]

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